From the Blog
Thoughts on Policy, Marketing, And Technology
I’m proud to support my good friend and former business partner Elliott McFadden for US Congress in Texas’ 21st District. It has been my privilege to work with Elliott on hundreds of campaigns and projects over the 16+ years we’ve known each other. We first met in 2001 shortly after I moved to Austin. Some[…]
I’m excited to announce that my wife’s website, LunaSol Doula – Michelle Sanford, has just launched! Michelle provides labor and postpartum doula services in northeast and central Wisconsin. What’s a doula? According to the American Pregnancy Association, “A doula is a professional trained in childbirth who provides emotional, physical, and educational support to a mother[…]
Employer-Based Insurance Limits Entrepreneurship A sane alternative to the shotgun marriage of employer-based insurance. Our continued dependence on employers for vital services such as health insurance limit individual initiative and hold our economy back. Far from being “fringe” benefits, almost everyone will have a need for the protection that basic insurance coverage provides at one time[…]
I work with data every day, and the number one thing that clients want to know is whether they are keeping visitors on the site and getting them to convert. You would think that in 2017 this would be easy, right? Drive visitor to website with content, lead them to learn more or receive an[…]
United Airlines’ Response to Forcibly Removed Passenger Represents the Worst of Corporate Communications
And the Oscar for “best forced apology by a CEO” goes to… United Airlines and Oscar Munoz! I continue to be shocked by the poor response of United Airlines to the plight of Dr. David Dao, who was forcibly removed and injured by a Chicago “aviation security” officer because he refused to leave the plane.[…]
When Is Your Copy Editing “Done”? As a marketing copywriter, your skills are a double-edged sword. You have the power to help your clients clarify their message, tell a compelling story and connect with your audience. But you probably also notice a lot of things when you write that others may not. While your client[…]
In-House Marketing Teams Are Strained Marketing managers are under constant pressure to provide more and better results. With tough competition and the rise of data, execution of a cohesive marketing strategy is vital. But when there’s no time to plan, how do you know what to follow through on? No matter their level in the[…]
Mere competence is not enough. There are plenty of “average” marketers out there in the world. So what do you bring to work that makes you more effective than them? If you can’t answer this question, you’ve got a problem. And today, marketers, your clients need you to come up with innovative new approaches and[…]
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