“An expert is a person who has made all the mistakes that can be made in a very narrow field.”
— Neils Bohr
I’m no expert.
My toddler daughter received a new pair of pink snow boots a few days ago. From the moment she opened the box, she had to put them on. And wear them, proudly, nearly 24/7 (the first night she tried to talk us into wearing them to bed!). You could see the joy in her face even while wearing her new boots even in 60+ degree weather.
This feeling of elation in the product experience should be what all marketers and product creators strive for. Are you creating an end-to-end brand experience that makes your users as happy as my daughter?