These Users Drive 80% of Your Business on Twitter

Twitter

Photo courtesy of Rosaura Ochoa via Flickr creative Commons

Twitter, what used to be a simple microblogging website, is now a full-fledged business marketing tool. For B2B (business to business) marketers, the possibilities of using the social platform are endless. The company’s 2013 study revealed that 59% of its users access B2B tech brands, as opposed to the average Internet users (only 40%). Indeed, this illustrates the kind of strong audience that Twitter has. In fact, there are more than 2.6 billion registered Twitter users. To ensure your business is catering the right audience, we’ll list down five users that drive success to your brand on Twitter.

1. The Networker

Forbes Contributor Steve Faktor refers to the Networker as “the most ambitious, optimistic, and delusional Twitterer.” They believe investing too much time on the platform advances their career, and following certain users may be instrumental in this aspect. They often rack up all tweets, reciprocate followers, and retweet their posts. In boosting your business, having these users in your circle allows you to manage existing influence. Faktor said these users are using the page to find clients and reaching out to them, with the help of tools such as Hootsuite to control their feed.

2. “Introducer-Retweeter”

As you gain these followers, they’ll be relaying your business account by retweeting your updates to their friends and new contacts, through to the new “Cards” option. Let’s Get Wise tweeted (@letsgetwise) an article from Pando.com, revealing the Cards feature makes retweeting less awful, thus making your tweets more accessible for a wider audience. They’re a great community to target, especially that they’re good at publicly complimenting brands. Often, they start their post with a period (.) to inform their followers if they’re praising certain brands.

3.   The Aggregators

The Aggregators, or the “super sharers,” are considered as the curators of popular content. They are also the most retweeted users, making them a good destination for news and entertainment. In fact, social media guru Ask Aaron Lee said these users even compete with the attention from legitimate news outlets such as Yahoo! and Huffington Post. It’s beneficial to interact with these users, especially in promoting your new products and services.

4. The Butterfly

Social Media Today’s Mintel Dial said the Butterflies are considered as gems on Twitter, saying “there just aren’t that many of them.” The Butterfly follows a lot of users, but they have a higher number of followers, making them exemplary for retweeting purposes. Dial said these users probably have Twitter as their only social channel, ditching other social networks. But this is where the good thing about them lies. Having only one account, Butterflies are able to focus their attention on communicating with all types of users in a span of one day. They are highly sociable and engaged, and does the job of redistributing good content.

5. Gurus

A good feature of Twitter is that it allows its users to connect with field experts and gurus across the globe. These gurus are smart, focused, and are always on the go to think of creative ways to include their judgement and share information. Targeting them would be beneficial for branding, as their suggestions and recommendations are highly trusted by consumers. Their typical tweets consists of key takeaways from the latest developments and events, including their insights on a particular issue.

On top of all, having these users in your Twitter community allows you to determine your clients’ mindset and expectations. To quote a previous blog post, “manufacturers want to achieve perfection,” and following these users serves the best of your intentions, while ensuring customer satisfaction.

 

WrittenbyJenni

10 Mobile Habits Guaranteed to Help You Do More Business Ryan Pinkham

mesanford:

Smart ideas for being productive with your smartphone, not just passing time.

Originally posted on Technopreneurph:

10 Mobile Habits Guaranteed to Help You Do More Business image Mobile Tasks

By now, you’re probably familiar with all the things you can do on your smartphone that get in the way of being productive.

But did you also know there are things you can do on your device that will actually make you more successful?

Whether you’re someone who’s comfortable on a smartphone or tablet, or just figuring out how these devices fit into your life, there are simple habits you can try that will make you a more successful marketer and help you do more business.

Let’s take a look at 10 you can try out.

1. Capture your ideas

There’s nothing worse than coming up with a great idea for a Facebook post or a newsletter story and then not being able to remember it later. Instead of carrying around a notepad everywhere you go, use your smartphone to record ideas and revisit them when you’re ready.

Tip: Evernote

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Facebook VP insults our intelligence, argues limiting organic brand reach is not about making money

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mesanford:

They really do think we’re stupid.

Originally posted on PandoDaily:

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Over the last two years, Facebook has slowly begun cutting back on the organic reach of page posts, whittling it down from 16 percent in 2012 to around two percent now for pages with over 500,000 fans. Brands have found themselves paying money lately to get posts out to fans that they’d already paid money to acquire.

Needless to say, people have gotten a bit peevish about the whole thing.

The short, obvious explanation has always been, Facebook is a business and this is simply the inevitable money-making conclusion of its initial freemium advertising model.

Except, well, yesterday Facebook VP of Advertising Brian Boland took to the Facebook for Business blog and attempted to argue that this clamping down on organic reach is for the good of both brands and users. He unequivocally denies that it the company trying to make more money by limiting the visibility of brand content.

Boland says rather that brands…

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iOS 8 can scan credit cards using the iPhone’s camera

Originally posted on Gigaom:

Buying stuff on your iPhone(s appl) is about to become easier: Apple has added a feature to Safari in iOS 8 that uses the iPhone’s camera and optical character recognition to scan your credit card number instead of typing it in.

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Screenshot from 9to5Mac, ttp://9to5mac.com/2014/06/05/safari-in-ios-8-uses-camera-to-scan-and-enter-credit-card-info/

Spotted by 9to5Mac, the new feature is similar to a method Apple provides for adding iTunes gift cards to an AppleID. When it encounters an appropriate form online, Safari will detect that a credit card number is being requested, and the iPhone keypad will have an option to “Scan Credit Card.” The option also pops up for expiration date and CVV fields, but requires a separate scan.

This feature has not been added to Apple’s other apps that can take credit card input, such as the App Store.

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