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Unlock the Power of Your Digital Marketing & Web Analytics

Optimize Your Online Marketing

If 10,000 prospects visit your website from your digital marketing, but only two become leads, how do you know what to change? You need a web analytics consultant.

Enhance Your Digital Experience

I’ll work with you to build sets of ideal user outcomes from your digital marketing efforts and create website tracking elements to measure them…

Understand Your Website Visitors

This way, you’ll understand exactly where users are engaging with your marketing or falling out of the funnel, and where to focus for conversion optimization.

About Marcus Sanford

Marcus Sanford

I’ve been a web analytics consultant across industries as varied as enterprise software, higher education, government, and nonprofit organizations for over 21 years.

I’ll produce results for you by tracking your ideal digital marketing outcomes, across platforms, and create reporting that is human readable and business relevant to help your ongoing conversion optimization.


There are few people who can very quickly understand an issue, or a job, or a problem, or a person, then, take that information and bring back a creative solution that addresses the issue, job, problem or person.

Marcus is one of those people and it make him a JOY to work with. When Marcus has worked with me, I never worried about running up against deadlines or quality of work at all because he got the job done.


I really enjoyed working with Marcus. From the first meeting, he showed a great understanding of the technology and was able to come up with a solution that aligned with my business goals. I would definitely recommend him, and plan to use him for projects in the future.


Marcus is a rare beast in the world of marketing. Not only can he analyze data and draw out insights, but he also has a knack for explaining what the numbers mean to people with all different levels of experience in digital marketing. Marcus’s career and life experiences enable him to put a human face on marketing metrics and show organizations in a variety of industries how all of it relates to their business goals.

Plus, he can write. And, as an added bonus, he makes a mean pot of chili.


In the fast-paced internet start-up business, a Webmaster has to have the right combination of accuracy, creativity, flexibility and speed to take ideas and quickly turn them into concrete communication – Marcus possesses those skills and more.


I thought I knew something about Google Analytics and Tag Manager but honestly… This dude is Einstein compared to your 7th grade science teacher (no offense Mr. Norman!) As a Facebook marketer, I knew analytics were important but now I feel like I can look into the soul of funnels and ads. Creepy, but awesome. Thanks Marcus!! Definitely hiring again!

D. P.

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    Three Web Analytics in Higher Education You Can’t Ignore in 2021

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