Clear data and technical SEO for the places generic playbooks fall apart.
We work with government agencies, universities and B2B enterprises, where the stakes are high and technical precision actually matters. We build measurement you can defend, audit what is already there, and fix the search and structured-data work that decides whether people and AI systems find you, and cite you.
Most organizations are drowning in data and starving for insight. We clear out the noise and hand back a technical roadmap your team can act on.
Led by Marcus Sanford. A 24-year background spanning government, higher education and enterprise software, based in Green Bay, WI.
Who we work with
- Government agencies
- Colleges & Universities
- B2B enterprises
Analytics, search engine optimization and AI readiness, for teams that have to prove ROI and defend their budgets.
Get found. Get cited. Get qualified leads.
What we do
- Build measurement on GA4 and server-side Google Tag Manager that holds up as browsers restrict tracking
- Audit the whole stack, from site speed to data collection, and rank what we find by business impact
- Fix the technical SEO underneath: crawlable architecture, Schema.org markup, Core Web Vitals
- Structure your schema, content and llms.txt so AI systems can read and cite you accurately
- Help agencies, universities and B2B teams adopt AI tools without new compliance risk
What we don’t
- Report vanity metrics. We work in acquisition cost and lifetime value
- Hand over a list of problems and leave. An audit ends in a prioritized roadmap
- Chase traffic for its own sake. We go after the high-intent queries that bring qualified leads
- Bolt on a chatbot and call it AI readiness
Solutions
Four kinds of work. One goal: data you can act on.
The technical framework and the strategy to turn complex data into an advantage.
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Measurement & Attribution
Define the metrics that matter, then build the tracking that proves what your marketing did.
More on measurement -
Comprehensive Digital Audits
A close look at what you run today, to find the gaps, the risks and the growth you are leaving on the table.
More on audits -
Search Engine Optimization
Technical SEO and schema so the right audience finds you, built around the queries that turn into leads.
More on SEO -
AI Readiness
Get your data, schema and content ready for AI search, and the governance in place to use AI tools safely.
More on AI readiness
From the people we’ve worked with
Bridging the gap between data and growth.
Feedback from people who have worked directly with Marcus on technical SEO, analytics and marketing strategy.
Read more from our customers-
“Marcus is a marketing analytics and SEO guru who gets proven results and brings unfaltering integrity to every project”
Robert Alexander · Director of SEO -
“He bridged the gap between traditional media and tracking ROI, coaching us to be better strategists and look outside the box”
Aaron Schrock · Digital Director -
“He is an incredible talent in marketing… If you require a professional in digital and SEO, Marcus is a wonderful partner”
Cherron Hoppes · Chief Academic Officer
Products by MM Sanford
Software that helps your team run.
Tag Docket gives agency media teams one approved way to tag every campaign link, and one record of every link they ship. RFP Docket replaces the morning of twenty portal tabs, the folder of bookmarks, the shared inbox and the spreadsheet only one person understands, and warns you before a registration lapses.
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For the paid-media teams inside agencies
Campaign links your whole agency agrees on.
Approved values only, lowercased every time
Buyers mint tagged links and QR codes from the values the agency approved, so facebook, Facebook and fb stop showing up in GA4 as three different sources. Every link lands in one searchable history: who made it, when, and where it points now.
Tag Docket never changes a link after it ships.
Learn more about Tag Docket -
For small businesses and in-house bid teams
Find public RFPs, keep the paperwork straight, hit every deadline.
The requirements table, turned into a checklist
Read the RFP once, capture what it asks for, and the rest of the bid runs off that list: every required item with an owner and a date, on a board the whole team can see.
RFP Docket does not submit bids on your behalf.
Learn more about RFP Docket
Tell us what you need to measure. We’ll show you where to start.
A free consultation, with Marcus, about your analytics, search and AI readiness.