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  • Top Website Analytics KPIs for Higher Education

    Top Website Analytics KPIs for Higher Education

    Colleges and Universities Are Spending Millions Each Year on Student Acquisition Higher education institutions’ investment in marketing is significant, with for-profit colleges spending tens of millions per year. Some schools have amped up their digital spend considerably since the COVID-19 pandemic took hold, especially on social channels such as Facebook. But are they investing the […]

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  • Segmenting Websites For Large Scale SEO

    Segmenting Websites For Large Scale SEO

    SEO Projects for Large Websites Can be Daunting When it comes to SEO at scale – websites with thousands, tens of thousands of pages or more, approaching a search engine optimization project can be intimidating. However, this is the situation that government, colleges, and other sizable organizations frequently find themselves in. I have run into this […]

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  • Is Too Much Website Visitor Tracking Bad?

    Is Too Much Website Visitor Tracking Bad?

    The amount of data collected from website users has become a divisive topic lately. So much so that mentioning website visitor tracking in public is sure to bring a few angry stares. But does that mean tools like Google Analytics are “bad” for your business? Hardly. Done with the right intentions, user tracking and data […]

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  • Critical Landing Page Web Analytics for Higher Education

    Critical Landing Page Web Analytics for Higher Education

    I’ve been amazed and humbled by the positive response to my first article on the importance of Google Analytics for higher education institutions. Many of my contacts at colleges and universities have been asking for a follow-up specific to landing page web analytics. Marketing Landing Pages Are Vital for Student Recruitment No matter what higher […]

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  • What Marketing Dashboards Should Include To Be Useful

    What Marketing Dashboards Should Include To Be Useful

    Marketing Dashboards Are Massively Popular – But Should They Be? Almost every project I have worked on in the past few years has had either started with or added on a data visualization component. Even those that did not start with one eventually added marketing dashboards to the project at some point. In short, dashboards […]

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  • Three Web Analytics in Higher Education You Can’t Ignore in 2023

    Three Web Analytics in Higher Education You Can’t Ignore in 2023

    Track These Outcomes in Google Analytics to Understand Your Prospective Students Better Making landing page and user experience decisions based on Web Analytics for higher education is absolutely critical going forward. Competition for new students is fierce in 2023, with many colleges and universities experiencing declines in enrollment for both undergraduate and graduate programs. Reductions […]

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