LATEST POSTS


  • Enhanced Web Analytics For Website Visitor Tracking

    Enhanced Web Analytics For Website Visitor Tracking

    So, you’ve decided to upgrade your web analytics with additional user tracking. Like higher education institutions, state agencies, and businesses before you, there are several reasons to do so. Whether you need to optimize your website experience, increase RFI (information request) form completions from students, or get more leads, enhanced user tracking can provide the […]

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  • Marketing Boring Products: When Your Brand Isn’t Cool or Sexy

    Marketing Boring Products: When Your Brand Isn’t Cool or Sexy

    Models, lingerie and fashion shows. What could be sexier than working for literally the hottest store in the mall? At 21, my first “real” marketing project was to create a promotional postcard for the manager of our local Victoria’s Secret. Yep, this is it, I thought at the time. The start of my long and […]

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  • What’s Your Marketing Story?

    What’s Your Marketing Story?

    “To hell with facts! We need stories!” ― Ken Kesey Storytelling is vital to today’s marketing. Do you make a connection with your prospects and customers through storytelling, or are you still stuck in the world of “speeds and feeds” as we used to say in tech? Especially in B2B (business-to-business), there’s a gap between who […]

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  • What’s Your Marketing Value Proposition?

    What’s Your Marketing Value Proposition?

    Mere competence is not enough. There are plenty of “average” marketers out there in the world. How do your create a marketing value proposition? So what do you bring to work that makes you more effective than them? If you can’t answer this question, you’ve got a problem. And today, marketers, your clients need you […]

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  • Marketing Content Creation Needs Systems For Success

    Marketing Content Creation Needs Systems For Success

    When Is Your Copy Editing “Done”? As a marketing copywriter, your marketing content creation skills are a double-edged sword. You have the power to help your clients clarify their message, tell a compelling story and connect with your audience. But you probably also notice a lot of things when you write that others may not. While […]

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  • Here’s Why Marketing Consultant Assistance On Strategy Is So Valuable

    Here’s Why Marketing Consultant Assistance On Strategy Is So Valuable

    In-House Marketing Teams Are Strained Marketing managers are under constant pressure to provide more and better results. With tough competition and the rise of data, execution of a cohesive marketing strategy is vital. But when there’s no time to plan, how do you know what to follow through on? No matter their level in the […]

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