LATEST POSTS


  • Google Analytics 4 Deadline Pushed to July 2024 (But Only For Some)

    Google Analytics 4 Deadline Pushed to July 2024 (But Only For Some)

    I recently wrote about the impending deadline to upgrade to Google Analytics 4 and stop using Universal Analytics. This will be a huge issue for colleges and universities in particular, because their primary site analytics are often a mess. Google recently gave a reprieve to some Google Analytics customers, but it’s only a very small […]

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  • Multi-Stage Retargeting Campaigns Based On Landing Page Interactions

    Multi-Stage Retargeting Campaigns Based On Landing Page Interactions

    In a previous article I covered landing page improvements that all higher education institutions can make today to get better results. In this article, I’m covering the next piece of the puzzle: retargeting stages and audiences. A major idea behind these recommendations is to “meet visitors where they are” in their decision-making process based on […]

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  • The Higher Education Guide to Google Analytics 4

    The Higher Education Guide to Google Analytics 4

    The most astute colleges and universities have known for a long time that one of the best sources of actionable data comes from their website visitors. From what I’ve seen working on analytics projects for higher education institutions across the country is that only a small percentage fall into this category. Most lay in a […]

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  • Make Higher Education Landing Pages More Effective

    Make Higher Education Landing Pages More Effective

    And Convert Leads Better in the Process Today’s typical college marketing landing page is… lacking. While users have gotten far more sophisticated than they were back in 2010, landing page layouts have stayed mostly static during that time. To modernize, higher education landing pages need to adapt and update their approach for the current and […]

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  • Why State Tourism Agencies Need Great Web Analytics

    Why State Tourism Agencies Need Great Web Analytics

    Data Analytics Have Become Vital for State Tourism Countries and states have embraced data analytics for their tourism industries because the industry is so vital to economic development. While “big data” is a hot topic for tourism and hospitality across the United States, it’s important that state travel agencies keep sight of an important source […]

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  • Enhanced Website Tracking For Government Agencies

    Enhanced Website Tracking For Government Agencies

    Government Is Prioritizing Digital Service Improvements State and federal government agencies, departments, and teams want to provide better constituent service. And they’re trying. In fact, the recent Federal Cross-Agency Priority (CAP) Action Plan emphasizes the role of customer service in providing a better overall experience in government interactions: the plan aims to provide “government services […]

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