Models, lingerie and fashion shows. What could be sexier than working for literally the hottest store in the mall? At 21, my first “real” marketing project was to create a promotional postcard for the manager of our local Victoria’s Secret. Yep, this is it, I thought at the time. The start of my long and … Continue reading When Your Brand Isn’t Cool or Sexy
“To hell with facts! We need stories!”― Ken Kesey Storytelling is vital to today’s marketing. Do you make a connection with your prospects and customers through storytelling, or are you still stuck in the world of “speeds and feeds” as we used to say in tech? Especially in B2B (business-to-business), there’s a gap between who companies … Continue reading What’s Your Marketing Story?
Mere competence is not enough. There are plenty of “average” marketers out there in the world. So what do you bring to work that makes you more effective than them? If you can’t answer this question, you’ve got a problem. And today, marketers, your clients need you to come up with innovative new approaches and … Continue reading Marketers, To Be Innovative, Know Yourself First
When Is Your Copy Editing “Done”? As a marketing copywriter, your skills are a double-edged sword. You have the power to help your clients clarify their message, tell a compelling story and connect with your audience. But you probably also notice a lot of things when you write that others may not. While your client may … Continue reading Caught in Endless Rounds of Editing? You Need a System
In-House Marketing Teams Are Strained Marketing managers are under constant pressure to provide more and better results. With tough competition and the rise of data, execution of a cohesive marketing strategy is vital. But when there’s no time to plan, how do you know what to follow through on? No matter their level in the … Continue reading Here’s Why Outside Help With Marketing Strategy Is So Valuable
Back on Valentine’s Day, Major League Baseball pitchers and catchers reported for spring training, which got me thinking. I’m a huge baseball fan, and always make time to go to at least a few Brewers games each season, while I listen to and watch hundreds more. I’m excited about the possibility for Andrew Susac, who … Continue reading The Automation Advantage: Do You Know Who’s Visiting Your Website?
Growing up in Oklahoma, we had a common saying: “I’m fixin’ to get ready.”In other words, I’ve got somewhere to go or something to do, but not quite yet – so in the meantime I’m doing something else, which may or may not have anything to do with what I’m doing later. The buying cycle for … Continue reading The Automation Advantage: Is Your Marketing Working For You 24/7?
What’s the highest-performing digital marketing channel? Is it Facebook? Twitter? LinkedIn? You may be surprised to know that yes, even in 2017, the tool that delivers the strongest return on investment for marketers is still email. With a median ROI of 122 percent, if done well it can be more effective per dollar for some organizations than other … Continue reading The Automation Advantage: Empower Your Email Marketing
We get it. We have a great job. It’s exciting to deliver content marketing and marketing automation platforms for our clients, delivering results for them and, yes, “playing” online all day. It can be tempting to dive right in with us, helping to choose the many products and services that we use to deliver our … Continue reading Focus on Your Digital Marketing Goals, Not Your Software Tools
When you think about what makes up an effective content marketing program, a lot of moving pieces come to mind: Blog postsVideo and animationBranded graphicsSocial mediaeBooks, case studies, and other premium content …And so on. The workflow goes like this: get a great idea, create content around it, and publish. You get your content finished … Continue reading Six Ways to Accelerate Your Content Marketing Approval Workflow