What’s the highest-performing digital marketing channel? Is it Facebook? Twitter? LinkedIn? You may be surprised to know that yes, even in 2017, the tool that delivers the strongest return on investment for marketers is still email. With a median ROI of 122 percent, if done well it can be more effective per dollar for some organizations than other … Continue reading The Automation Advantage: Empower Your Email Marketing
We get it. We have a great job. It’s exciting to deliver content marketing and marketing automation platforms for our clients, delivering results for them and, yes, “playing” online all day. It can be tempting to dive right in with us, helping to choose the many products and services that we use to deliver our … Continue reading Focus on Your Digital Marketing Goals, Not Your Software Tools
When you think about what makes up an effective content marketing program, a lot of moving pieces come to mind: Blog postsVideo and animationBranded graphicsSocial mediaeBooks, case studies, and other premium content …And so on. The workflow goes like this: get a great idea, create content around it, and publish. You get your content finished … Continue reading Six Ways to Accelerate Your Content Marketing Approval Workflow
It’s no wonder that visitors are so hesitant to fill out website forms. They know what they’re in for once they do. Endless emails with offers. Multiple “newsletters” filled with self-centered advertisements. Messages from Sales every other day, “just checking in.” LET’S BE FRANK Some marketers haven’t always been completely above board. Way beyond website forms, the … Continue reading GDPR Means Content Marketing Has to Grow Up
“GDPR” is coming to the United States. On Thursday, June 28, California’s governor signed “Consumer Privacy Act of 2018” legislation with data handling rules very similar to what the European Union has with its General Data Protection Regulations. That didn’t take long. And while there is a little time for businesses to prepare (the regulations … Continue reading California is the First GDPR Domino to Fall in the U.S. – Here’s Why Content Marketers Should Take Note
Today’s buyers don’t want to hear from you until they say so. That’s why, at Element, we preach the gospel of permission-based marketing. The content marketing programs we run on behalf of our clients aim to ease buyers along the journey to purchase with the right materials at the right time. We’re successful when customers get what they … Continue reading Are You Following The Three Rules of Buyer Education?
Lessons Learned from 7 Years with the HubSpot Platform I've managed HubSpot instances for various clients and employers for 7 years now, and three things have stood out the whole time: HubSpot is (still!) really bad at reporting. As much as it's sold as a "DIY" platform, you still need either HubSpot or an an … Continue reading HubSpot Inbound Marketing Agencies Should Be Platform Agnostic