GDPR Means Content Marketing Has to Grow Up

It’s no wonder that visitors are so hesitant to fill out website forms. They know what they’re in for once they do. Endless emails with offers. Multiple “newsletters” filled with self-centered advertisements. Messages from Sales every other day, “just checking in.” LET’S BE FRANK Some marketers haven’t always been completely above board. Way beyond website forms, the [...]

California is the First GDPR Domino to Fall in the U.S. – Here’s Why Content Marketers Should Take Note

“GDPR” is coming to the United States. On Thursday, June 28, California’s governor signed “Consumer Privacy Act of 2018” legislation with data handling rules very similar to what the European Union has with its General Data Protection Regulations. That didn’t take long. And while there is a little time for businesses to prepare (the regulations [...]

Are You Following The Three Rules of Buyer Education?

Today’s buyers don’t want to hear from you until they say so. That’s why, at Element, we preach the gospel of permission-based marketing. The content marketing programs we run on behalf of our clients aim to ease buyers along the journey to purchase with the right materials at the right time. We’re successful when customers get what they [...]

HubSpot Inbound Marketing Agencies Should Be Platform Agnostic

Lessons Learned from 7 Years with the HubSpot Platform I've managed HubSpot instances for various clients and employers for 7 years now, and three things have stood out the whole time: HubSpot is (still!) really bad at reporting. As much as it's sold as a "DIY" platform, you still need either HubSpot or an an [...]