Marketing Metrics That Are Critical in 2021

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Every company needs marketing, from the biggest brands to the small family owned business down the street. Without marketing companies might not be able to find a base of customers to make them successful, but it’s also important to not just throw advertising efforts at the wall and just hope something sticks. Instead you should…

What A Marketing Analytics Consultant Can Do For Your Site In 2021

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The overall theme for many businesses in 2021 is all about rebuilding and refocusing. For more than a year the pandemic has impacted many companies, business owners and employees, and now these organizations have an opportunity to return to some semblance of normalcy. Today we’re going to take a look at an important step in…

Three Web Analytics in Higher Education You Can’t Ignore in 2021

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Track These Outcomes in Google Analytics to Understand Your Prospective Students Better Making landing page and user experience decisions based on Web Analytics for higher education is absolutely critical going forward. Competition for new students is fierce in 2021, with many colleges and universities experiencing declines in enrollment for both undergraduate and graduate programs. Reductions…

How Tourism Marketing Is Changing After COVID-19

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The pandemic has altered most industries and how they operate. Even as the vaccine continues to roll out, businesses will have to continue to adapt how they interact with customers and clients. Many people won’t be comfortable with what was normal before 2020, which is why it’s important to appeal to the widest audience possible…

What Is a Marketing Consultant’s Role On Your Team?

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Most companies have a marketing team, but what you might be missing is a marketing consultant. Marketing is very multifaceted, because there are so many elements to do it, especially in the present day. From print and digital to analytics and design, there are many moving parts to keep track of, but that’s where a…

What Marketing Dashboards Should Include (So They Aren’t Worthless)

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Marketing Dashboards Are Massively Popular – But Should They Be? Almost every project I have worked on in the past few years has had either started with or added on a data visualization component. Even those that did not start with one eventually added marketing dashboards to the project at some point. In short, dashboards…

Three Critical Web Analytics Metrics for Higher Education Landing Pages

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I’ve been amazed and humbled by the positive response to my first article on the importance of Google Analytics for higher education institutions. Many of my contacts at colleges and universities have been asking for a web analytics follow-up specific to landing pages for new student recruitment efforts. Marketing Landing Pages Are Vital for Student…

Is Too Much Website Visitor Tracking Bad?

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The amount of data collected from website users has become a divisive topic lately. So much so that mentioning website visitor tracking in public is sure to bring a few angry stares. But does that mean tools like Google Analytics are “bad” for your business? Hardly. Done with the right intentions, user tracking and data…

Digital Marketing Trends for 2021 That Are Critical for Your Organization

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Every year, digital marketing trends grow and change. Using websites for marketing isn’t a new concept, obviously, but the COVID-19 pandemic has made web marketing more important than ever. Businesses big and small have to adapt to these changes to stay relevant. Make sure you are aware of these digital marketing trends for 2021 that…

How A Web Analytics Consultant Can Improve Your Marketing Performance

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Marketing for any company is a huge encompassing term and includes so many things that you might not even think of. It’s print pieces, social media accounts, press releases, ads, websites, emails, videos and even more. All of these elements can be a lot for an internal marketing team to handle, and furthermore, if you…