What Is a Marketing Consultant’s Role On Your Team?

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Most companies have a marketing team, but what you might be missing is a marketing consultant. Marketing is very multifaceted, because there are so many elements to do it, especially in the present day. From print and digital to analytics and design, there are many moving parts to keep track of, but that’s where a…

What Marketing Dashboards Should Include (So They Aren’t Worthless)

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Marketing Dashboards Are Massively Popular – But Should They Be? Almost every project I have worked on in the past few years has had either started with or added on a data visualization component. Even those that did not start with one eventually added marketing dashboards to the project at some point. In short, dashboards…

Three Critical Web Analytics Metrics for Higher Education Landing Pages

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I’ve been amazed and humbled by the positive response to my first article on the importance of Google Analytics for higher education institutions. Many of my contacts at colleges and universities have been asking for a web analytics follow-up specific to landing pages for new student recruitment efforts. Marketing Landing Pages Are Vital for Student…

Is Too Much Website Visitor Tracking Bad?

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The amount of data collected from website users has become a divisive topic lately. So much so that mentioning website visitor tracking in public is sure to bring a few angry stares. But does that mean tools like Google Analytics are “bad” for your business? Hardly. Done with the right intentions, user tracking and data…

Digital Marketing Trends for 2021 That Are Critical for Your Organization

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Every year, digital marketing trends grow and change. Using websites for marketing isn’t a new concept, obviously, but the COVID-19 pandemic has made web marketing more important than ever. Businesses big and small have to adapt to these changes to stay relevant. Make sure you are aware of these digital marketing trends for 2021 that…

How A Web Analytics Consultant Can Improve Your Marketing Performance

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Marketing for any company is a huge encompassing term and includes so many things that you might not even think of. It’s print pieces, social media accounts, press releases, ads, websites, emails, videos and even more. All of these elements can be a lot for an internal marketing team to handle, and furthermore, if you…

Why You Need A Digital Marketing Analyst Even With One On Staff

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In today’s world most businesses have to have some sort of online presence. It can be the best way to get information to current and future customers, but there’s a lot more to digital marketing than just having a website or a Facebook page. It’s important to stay relevant and have a real strategy for…

Tackling Large Scale SEO Projects

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SEO Projects for Large Websites Can be Daunting When it comes to websites with thousands, tens of thousands of pages or more, approaching a search engine optimization project can be intimidating. However, this large scale seo situation is one that government, colleges, and other sizable organizations frequently find themselves in. I have run into this…

What Every Web Designer Needs to Know About SEO in 2021

Every year, search engines like Google update their algorithm, which keeps website and content creators guessing as to what they can do to improve their searchability. The good news is, there are resources available to make your guesses educated ones! If you want to keep your website at the top of the search results, here…

The Top Four Website Analytics KPIs for Higher Education

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Colleges and Universities Are Spending Millions Each Year on Student Acquisition Higher education institutions’ investment in marketing is significant, with for-profit colleges spending tens of millions per year. Some schools have amped up their digital spend considerably since the COVID-19 pandemic took hold, especially on social channels such as Facebook. Prior to the pandemic, colleges…