How A Web Analytics Consultant Can Improve Your Marketing Performance

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Marketing for any company is a huge encompassing term and includes so many things that you might not even think of. It’s print pieces, social media accounts, press releases, ads, websites, emails, videos and even more. All of these elements can be a lot for an internal marketing team to handle, and furthermore, if you…

Why You Need A Digital Marketing Analyst Even With One On Staff

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In today’s world most businesses have to have some sort of online presence. It can be the best way to get information to current and future customers, but there’s a lot more to digital marketing than just having a website or a Facebook page. It’s important to stay relevant and have a real strategy for…

Tackling Large Scale SEO Projects

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SEO Projects for Large Websites Can be Daunting When it comes to websites with thousands, tens of thousands of pages or more, approaching a search engine optimization project can be intimidating. However, this large scale seo situation is one that government, colleges, and other sizable organizations frequently find themselves in. I have run into this…

What Every Web Designer Needs to Know About SEO in 2021

Every year, search engines like Google update their algorithm, which keeps website and content creators guessing as to what they can do to improve their searchability. The good news is, there are resources available to make your guesses educated ones! If you want to keep your website at the top of the search results, here…

The Top Four Website Analytics KPIs for Higher Education

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Colleges and Universities Are Spending Millions Each Year on Student Acquisition Higher education institutions’ investment in marketing is significant, with for-profit colleges spending tens of millions per year. Some schools have amped up their digital spend considerably since the COVID-19 pandemic took hold, especially on social channels such as Facebook. Prior to the pandemic, colleges…

Why State Tourism Agencies Need Great Web Analytics

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Data Analytics Have Become Vital for State Tourism Countries and states have embraced data analytics for their tourism industries because the industry is so vital to economic development. While “big data” is a hot topic for tourism and hospitality across the United States, it’s important that state travel agencies keep sight of an important source…

How Government Agencies Can Use Enhanced Website Tracking

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Government Is Prioritizing Digital Service Improvements, And Better Website Tracking Can Help State and federal government agencies, departments, and teams want to provide better constituent service. And they’re trying. In fact, the recent Federal Cross-Agency Priority (CAP) Action Plan emphasizes the role of customer service in providing a better overall experience in government interactions: the…

What’s Your Marketing Story?

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“To hell with facts! We need stories!”― Ken Kesey Telling A Compelling, Relevant Story is Critical to Today's Marketing. Do you make a connection with your prospects and customers through storytelling, or are you still stuck in the world of “speeds and feeds” as we used to say in tech? Especially in B2B (business-to-business), there’s a…

Marketers, To Be Innovative, Know Yourself First

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Mere competence is not enough. There are plenty of “average” marketers out there in the world. So what do you bring to work that makes you more effective than them? If you can’t answer this question, you’ve got a problem. And today, marketers, your clients need you to come up with innovative new approaches and…