Is Your Path-to-Education Experience Simple Enough?

I work with data every day, and the number one thing that clients want to know is whether they are keeping visitors on the site and getting them to convert. You would think that in 2017 this would be easy, right? Drive visitor to website with content, lead them to learn more or receive an […]

In Search of the Early Web

There From the Start Twenty-three years ago, I spent my days and nights avoiding the drudgery of sitting in my college classes, but becoming educated nonetheless. Sitting in my room on the seventh floor of Willham Hall South at Oklahoma State University, I discovered the commercial web at the dawn of its existence. It just […]

It’s Elemental.

I’ve joined the crew at Element Creative, a terrific agency in De Pere, Wisconsin. I write at┬átheir corporate blog on topics around content marketing, marketing automation, and business process improvement. Catch me there! Marcus Sanford Over 16+ years in marketing for large and small businesses, non-profits and political causes, I’ve made a living taking the […]

Marketing Copywriters: What’s Your Writing Workflow?

When Is Your Copy Editing “Done”? As a marketing copywriter, your skills are a double-edged sword. You have the power to help your clients clarify their message, tell a compelling story and connect with your audience. But you probably also notice a lot of things when you write that others may not. While your client […]

Marketing Strategy Should Come From Outside the Department

In-House Marketing Teams Are Strained Marketing managers are under constant pressure to provide more and better results. With tough competition and the rise of data, execution of a cohesive marketing strategy is vital. But when there’s no time to plan, how do you know what to follow through on? No matter their level in the […]