Marketing Copywriters: What’s Your Writing Workflow?

When Is Your Copy Editing “Done”? As a marketing copywriter, your skills are a double-edged sword. You have the power to help your clients clarify their message, tell a compelling story and connect with your audience. But you probably also notice a lot of things when you write that others may not. While your client […]

Marketing Strategy Should Come From Outside the Department

In-House Marketing Teams Are Strained Marketing managers are under constant pressure to provide more and better results. With tough competition and the rise of data, execution of a cohesive marketing strategy is vital. But when there’s no time to plan, how do you know what to follow through on? No matter their level in the […]

Marketers, To Be Innovative, Know Yourself First

Mere competence is not enough. There are plenty of “average” marketers out there in the world. So what do you bring to work that makes you more effective than them? If you can’t answer this question, you’ve got a problem. And today, marketers, your clients need you to come up with innovative new approaches and […]

I Don’t Give a Fuck About Your Org Chart

And neither should you. Org charts create artificial barriers and silos between teams. And much of the time, they get in the way. It’s irrelevant if you’re a manager or employee, or what part of the department you’re in, or whether you “should be talking to” that person who could really use your insights and […]

Worst Boss, First Boss

The Quickest Way to Destroy Your Business Good bosses can lead your team to achieve so much. But bad bosses… wow. How bad? Here’s a cautionary tale from my own career. My first job out of college sixteen years ago (technically I started working in 1991, but still) was with a startup in Tucson, Arizona. This […]

Marketing Story Is Key To Reach Head and Heart

“To hell with facts! We need stories!” ― Ken Kesey Storytelling is vital to today’s marketing. Do you make a connection with your prospects and customers through storytelling, or are you still stuck in the world of “speeds and feeds” as we used to say in tech? Especially in B2B (business-to-business), there’s a gap between […]

Five Ways to Market “Unsexy” Products

Marketing is Hot Stuff, Right? Models, lingerie and fashion shows. What could be sexier than working for literally the hottest store in the mall? At 21, my first “real” marketing project was to create a promotional postcard for the manager of our local Victoria’s Secret. Yep, this is it, I thought at the time. The […]

Marketers Rely on Outside Agencies More Than Ever

In-house marketing departments are being tasked with more and more difficult projects, especially in the digital space. It’s no wonder they are hiring out to keep up. From apps to creating an omnichannel customer experience and developing new products, the world for marketers is more technical today than ever before. At the same time, marketing departments are under constant […]

Three Ways Caribou Coffee Went From Fail to Win in Social

Anyone who knows me knows that I LOVE coffee. I’m a local coffee guy, but If there’s one coffee chain that I have a soft spot for, it’s Caribou. 16 years ago, I was freezing in downtown Minneapolis and found their shop by sheer luck. I’ve been a fan ever since. Unfortunately, Caribou hasn’t always […]

What’s New in Marketing, July 5, 2016

Here’s what I’m reading this week, and I think you should too. B2B Marketing What the Engagement Crisis Means for Social Media Marketing Agencies Focus on what really matters. What Every Enterprise Marketing Team Can Learn from Surfers Stay flexible! Microsoft’s LinkedIn acquisition underscores potential in enterprise social media Is it really going to work, […]