Marketing Strategy Should Come From Outside the Department

In-House Marketing Teams Are Strained Marketing managers are under constant pressure to provide more and better results. With tough competition and the rise of data, execution of a cohesive marketing strategy is vital. But when there’s no time to plan, how do you know what to follow through on? No matter their level in the […]

Marketers, To Be Innovative, Know Yourself First

Mere competence is not enough. There are plenty of “average” marketers out there in the world. So what do you bring to work that makes you more effective than them? If you can’t answer this question, you’ve got a problem. And today, marketers, your clients need you to come up with innovative new approaches and […]

I Don’t Give a Fuck About Your Org Chart

And neither should you. Org charts create artificial barriers and silos between teams. And much of the time, they get in the way. It’s irrelevant if you’re a manager or employee, or what part of the department you’re in, or whether you “should be talking to” that person who could really use your insights and […]

Worst Boss, First Boss

The Quickest Way to Destroy Your Business Good bosses can lead your team to achieve so much. But bad bosses… wow. How bad? Here’s a cautionary tale from my own career. My first job out of college sixteen years ago (technically I started working in 1991, but still) was with a startup in Tucson, Arizona. This […]

Five Ways to Market “Unsexy” Products

Marketing is Hot Stuff, Right? Models, lingerie and fashion shows. What could be sexier than working for literally the hottest store in the mall? At 21, my first “real” marketing project was to create a promotional postcard for the manager of our local Victoria’s Secret. Yep, this is it, I thought at the time. The […]

Will EMV Slowness Make Apple Pay More Appealing?

Chip Card, or Watching Paint Dry? By most accounts, the switch to EMV, or “chip” credit cards here in the US hasn’t worked out so well. Right now the roll-out is uneven at best. I make at least half a dozen payments a day with my credit and debit cards and the experience is pretty […]

Three Ways Caribou Coffee Went From Fail to Win in Social

Anyone who knows me knows that I LOVE coffee. I’m a local coffee guy, but If there’s one coffee chain that I have a soft spot for, it’s Caribou. 16 years ago, I was freezing in downtown Minneapolis and found their shop by sheer luck. I’ve been a fan ever since. Unfortunately, Caribou hasn’t always […]

What’s New in Marketing, July 5, 2016

Here’s what I’m reading this week, and I think you should too. B2B Marketing What the Engagement Crisis Means for Social Media Marketing Agencies Focus on what really matters. What Every Enterprise Marketing Team Can Learn from Surfers Stay flexible! Microsoft’s LinkedIn acquisition underscores potential in enterprise social media Is it really going to work, […]

What’s the Endgame for Family Video?

In-Person Video Rental is Dying. What Should Family Video Do Next? Why do companies keep on running with the same business model when market trends point to their industry reducing itself to nothing? Take brick and mortar video rental. There’s a Family Video right down the street from where I live, but I haven’t bought anything there […]

Sometimes, You Need to Bring the Donuts

Does the path to company performance run through your local bakery? We’ve had some disruption at work lately, and since I was scheduled to come into the office I wanted to hear what my coworkers had to say. When change happens, it’s important to get people talking and their thoughts and feelings out in the […]