Tackling Large Scale SEO Projects

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SEO Projects for Large Websites Can be Daunting When it comes to websites with thousands, tens of thousands of pages or more, approaching a search engine optimization project can be intimidating. However, this large scale seo situation is one that government, colleges, and other sizable organizations frequently find themselves in. I have run into this…

What Every Web Designer Needs to Know About SEO in 2021

Every year, search engines like Google update their algorithm, which keeps website and content creators guessing as to what they can do to improve their searchability. The good news is, there are resources available to make your guesses educated ones! If you want to keep your website at the top of the search results, here…

How Website Visitor Tracking Aids Sales

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Back on Valentine’s Day, Major League Baseball pitchers and catchers reported for spring training, which got me thinking. I’m a huge baseball fan, and always make time to go to at least a few Brewers games each season, while I listen to and watch hundreds more. I’m excited about the possibility for Andrew Susac, who…

GDPR Means Content Marketing Has to Grow Up

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It’s no wonder that visitors are so hesitant to engage with your content marketing and fill out website forms pre-GDPR. They know what they’re in for once they do. Endless emails with offers. Multiple “newsletters” filled with self-centered advertisements. Messages from Sales every other day, “just checking in.” Let's Be Frank Some marketers haven’t always been completely…

Content Marketers Should Take Note of California’s GDPR-Style Privacy Rules

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“GDPR” has come to the United States, and content marketers should take notice. On Thursday, June 28, California’s governor signed “Consumer Privacy Act of 2018” legislation with data handling rules very similar to what the European Union has with its General Data Protection Regulations. That didn’t take long. And while there is a little time…

Elegance Counts – in Marketing As Well As Product Design

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Attention to detail sometimes makes all the difference, whether you are designing the next great mobile phone or laptop, or putting together a new email and landing page for an online marketing campaign. Regardless, one must pay attention to all facets including presentation, ease of use and the overall customer experience. Let’s look at some…