Marketing Metrics That Are Critical in 2021

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Every company needs marketing, from the biggest brands to the small family owned business down the street. Without marketing companies might not be able to find a base of customers to make them successful, but it’s also important to not just throw advertising efforts at the wall and just hope something sticks. Instead you should…

How Tourism Marketing Is Changing After COVID-19

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The pandemic has altered most industries and how they operate. Even as the vaccine continues to roll out, businesses will have to continue to adapt how they interact with customers and clients. Many people won’t be comfortable with what was normal before 2020, which is why it’s important to appeal to the widest audience possible…

What Is a Marketing Consultant’s Role On Your Team?

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Most companies have a marketing team, but what you might be missing is a marketing consultant. Marketing is very multifaceted, because there are so many elements to do it, especially in the present day. From print and digital to analytics and design, there are many moving parts to keep track of, but that’s where a…

Digital Marketing Trends for 2021 That Are Critical for Your Organization

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Every year, digital marketing trends grow and change. Using websites for marketing isn’t a new concept, obviously, but the COVID-19 pandemic has made web marketing more important than ever. Businesses big and small have to adapt to these changes to stay relevant. Make sure you are aware of these digital marketing trends for 2021 that…

Why You Need A Digital Marketing Analyst Even With One On Staff

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In today’s world most businesses have to have some sort of online presence. It can be the best way to get information to current and future customers, but there’s a lot more to digital marketing than just having a website or a Facebook page. It’s important to stay relevant and have a real strategy for…

How Government Agencies Can Use Enhanced Website Tracking

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Government Is Prioritizing Digital Service Improvements, And Better Website Tracking Can Help State and federal government agencies, departments, and teams want to provide better constituent service. And they’re trying. In fact, the recent Federal Cross-Agency Priority (CAP) Action Plan emphasizes the role of customer service in providing a better overall experience in government interactions: the…

What’s Your Marketing Story?

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“To hell with facts! We need stories!”― Ken Kesey Telling A Compelling, Relevant Story is Critical to Today's Marketing. Do you make a connection with your prospects and customers through storytelling, or are you still stuck in the world of “speeds and feeds” as we used to say in tech? Especially in B2B (business-to-business), there’s a…

Marketers, To Be Innovative, Know Yourself First

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Mere competence is not enough. There are plenty of “average” marketers out there in the world. So what do you bring to work that makes you more effective than them? If you can’t answer this question, you’ve got a problem. And today, marketers, your clients need you to come up with innovative new approaches and…

Here’s Why Outside Help With Marketing Strategy Is So Valuable

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In-House Marketing Teams Are Strained Marketing managers are under constant pressure to provide more and better results. With tough competition and the rise of data, execution of a cohesive marketing strategy is vital. But when there’s no time to plan, how do you know what to follow through on? No matter their level in the…