Why State Tourism Agencies Need Great Web Analytics

Data Analytics Have Become Vital for State Tourism Countries and states have embraced data analytics for their tourism industries because the industry is so vital to economic development. While “big data” is a hot topic for tourism and hospitality across the United States, it’s important that state travel agencies keep sight of an important source…

How Website Visitor Tracking Aids Sales

Back on Valentine’s Day, Major League Baseball pitchers and catchers reported for spring training, which got me thinking. I’m a huge baseball fan, and always make time to go to at least a few Brewers games each season, while I listen to and watch hundreds more. I’m excited about the possibility for Andrew Susac, who…

Empower Your Email Marketing With Automation

What’s the highest-performing digital marketing channel? Is it Facebook? Twitter? LinkedIn? You may be surprised to know that yes, even in 2017, the tool that delivers the strongest return on investment for marketers is still email. With a median ROI of 122 percent, if done well it can be more effective per dollar for some organizations than other…

Focus on Digital Marketing Goals, Not Software

I get it. I have a great job. It’s exciting to deliver content marketing and marketing automation platforms for our clients, delivering results for them and, yes, “playing” online all day. It can be tempting to dive right in, helping to choose the many products and services that I use to deliver digital marketing programs.…

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