Marketing Copywriters: What’s Your Writing Workflow?

When Is Your Copy Editing “Done”? As a marketing copywriter, your skills are a double-edged sword. You have the power to help your clients clarify their message, tell a compelling story and connect with your audience. But you probably also notice a lot of things when you write that others may not. While your client […]

Marketing Strategy Should Come From Outside the Department

In-House Marketing Teams Are Strained Marketing managers are under constant pressure to provide more and better results. With tough competition and the rise of data, execution of a cohesive marketing strategy is vital. But when there’s no time to plan, how do you know what to follow through on? No matter their level in the […]

Marketers, To Be Innovative, Know Yourself First

Mere competence is not enough. There are plenty of “average” marketers out there in the world. So what do you bring to work that makes you more effective than them? If you can’t answer this question, you’ve got a problem. And today, marketers, your clients need you to come up with innovative new approaches and […]

Marketing Story Is Key To Reach Head and Heart

“To hell with facts! We need stories!” ― Ken Kesey Storytelling is vital to today’s marketing. Do you make a connection with your prospects and customers through storytelling, or are you still stuck in the world of “speeds and feeds” as we used to say in tech? Especially in B2B (business-to-business), there’s a gap between […]

Five Ways to Market “Unsexy” Products

Marketing is Hot Stuff, Right? Models, lingerie and fashion shows. What could be sexier than working for literally the hottest store in the mall? At 21, my first “real” marketing project was to create a promotional postcard for the manager of our local Victoria’s Secret. Yep, this is it, I thought at the time. The […]

Will EMV Slowness Make Apple Pay More Appealing?

Chip Card, or Watching Paint Dry? By most accounts, the switch to EMV, or “chip” credit cards here in the US hasn’t worked out so well. Right now the roll-out is uneven at best. I make at least half a dozen payments a day with my credit and debit cards and the experience is pretty […]

Marketers Rely on Outside Agencies More Than Ever

In-house marketing departments are being tasked with more and more difficult projects, especially in the digital space. It’s no wonder they are hiring out to keep up. From apps to creating an omnichannel customer experience and developing new products, the world for marketers is more technical today than ever before. At the same time, marketing departments are under constant […]

What’s New in Marketing, July 5, 2016

Here’s what I’m reading this week, and I think you should too. B2B Marketing What the Engagement Crisis Means for Social Media Marketing Agencies Focus on what really matters. What Every Enterprise Marketing Team Can Learn from Surfers Stay flexible! Microsoft’s LinkedIn acquisition underscores potential in enterprise social media Is it really going to work, […]

What’s the Endgame for Family Video?

In-Person Video Rental is Dying. What Should Family Video Do Next? Why do companies keep on running with the same business model when market trends point to their industry reducing itself to nothing? Take brick and mortar video rental. There’s a Family Video right down the street from where I live, but I haven’t bought anything there […]

Should You Bill by the Project or by the Hour?

You Have a Client, Now What? Lots of start-up service businesses fail to think about how they will charge their customers until they actually have one. Then the awkward conversation starts: “so how much is this going to cost me?” your clients asks. And you aren’t quite sure. You want to charge enough to make […]