California is the First GDPR Domino to Fall in the U.S. – Here’s Why Content Marketers Should Take Note

“GDPR” is coming to the United States. On Thursday, June 28, California’s governor signed “Consumer Privacy Act of 2018” legislation with data handling rules very similar to what the European Union has with its General Data Protection Regulations. That didn’t take long. And while there is a little time for businesses to prepare (the regulations […]

Are You Following The Three Rules of Buyer Education?

Today’s buyers don’t want to hear from you until they say so. That’s why, at Element, we preach the gospel of permission-based marketing. The content marketing programs we run on behalf of our clients aim to ease buyers along the journey to purchase with the right materials at the right time. We’re successful when customers get what they […]