Marketing Copywriters: What’s Your Writing Workflow?

When Is Your Copy Editing “Done”? As a marketing copywriter, your skills are a double-edged sword. You have the power to help your clients clarify their message, tell a compelling story and connect with your audience. But you probably also notice a lot of things when you write that others may not. While your client […]

Five Ways to Market “Unsexy” Products

Marketing is Hot Stuff, Right? Models, lingerie and fashion shows. What could be sexier than working for literally the hottest store in the mall? At 21, my first “real” marketing project was to create a promotional postcard for the manager of our local Victoria’s Secret. Yep, this is it, I thought at the time. The […]

Marketers Rely on Outside Agencies More Than Ever

In-house marketing departments are being tasked with more and more difficult projects, especially in the digital space. It’s no wonder they are hiring out to keep up. From apps to creating an omnichannel customer experience and developing new products, the world for marketers is more technical today than ever before. At the same time, marketing departments are under constant […]

LinkedIn Drops “Premium Plus”, Cheapest Plan Now $30/Month

I have always been fascinated by LinkedIn’s premium account options. For most people, the free account does enough to get by, but without niceties like seeing the full list of who has viewed your profile lately. Recently, the business network tightened the screws on would-be Premium account subscribers. For a while the cheapest plan was […]

These Users Drive 80% of Your Business on Twitter

Twitter, what used to be a simple microblogging website, is now a full-fledged business marketing tool. For B2B (business to business) marketers, the possibilities of using the social platform are endless. The company’s 2013 study revealed that 59% of its users access B2B tech brands, as opposed to the average Internet users (only 40%). Indeed, […]

Are Display Ads Worth It? Only if You Buy Smart And Measure Carefully

Considering online display ad networks or exchanges? They might not be worth your time. Recent research from comScore shows that overall, only 54% of display ads are even seen by website visitors in the first place. Keep in mind this is from the unfortunately very loose standard of having even half of the pixel area […]

Declare Your Social Media Independence this July 4th

“You have to do this, you have to do that… you MUST follow these seven rules or your social media strategy will fail!” The truth is, a winning social media strategy can be different for every individual and every business. There is no “one size fits all” solution except for the common thread that all […]

Elegance Counts – in Marketing As Well As Product Design

Attention to detail sometimes makes all the difference, whether you are designing the next great mobile phone or laptop, or putting together a new email and landing page for an online marketing campaign. Regardless, one must pay attention to all facets including presentation, ease of use and the overall customer experience. Let’s look at some […]

Declining Support for Internet Explorer 8 Spells Trouble for Enterprise Users

Use of Internet Explorer 8 has been falling in most quarters pretty quickly quarter over quarter as users decide to move on to more modern and robust browsers (or update their OS and no longer have IE 8 available). Unfortunately, one group of users are laggards as might be expected – those on corporate PCs. […]

Caribou Coffee Social Media Needs a Course Correction

  This short presentation from my MBA program illustrates why two-way communication is important when companies are undergoing a transition. Caribou Coffee illustrates how alienating and ignoring your brand’s devoted fans during a time when they need to hear from you is a terrible idea. If the company had handled the situation differently, or decides […]