Determining User Outcomes for Website Visitor Tracking

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So, you’ve decided to upgrade your web analytics with additional user tracking by creating sets of user outcomes. Like higher education institutions, state agencies, and businesses before you, there are several reasons to do so. Whether you need to optimize your website experience, increase RFI (information request) form completions from students, or get more leads,…

What A Marketing Analytics Consultant Can Do For Your Site In 2021

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The overall theme for many businesses in 2021 is all about rebuilding and refocusing. For more than a year the pandemic has impacted many companies, business owners and employees, and now these organizations have an opportunity to return to some semblance of normalcy. Today we’re going to take a look at an important step in…