The overall theme for many businesses in 2021 is all about rebuilding and refocusing. For more than a year the pandemic has impacted many companies, business owners and employees, and now these organizations have an opportunity to return to some semblance of normalcy. Today we’re going to take a look at an important step in that process by examining what a marketing analytics consultant can do for your site in 2021 and beyond.
Whether you need to be found online by the right prospects, increase the overall volume of your website visits, or optimize your conversions, a consultant may be able to help you.
How A Marketing Analytics Consultant Can Improve Your Website’s Search Visibility
During the pandemic people became more and more reliant on technology, and that isn’t changing anytime soon. People will still be going to the internet for any information about local businesses like restaurants, hotels, cafes, bars, stores, etc. They might be looking for business hours, face covering requirements or if they can order online. A marketing analytics consultant can help make sure that your website has all the elements that people are now looking for from a business’ website. Plus a marketing analytics consultant can make SEO recommendations to ensure that people are able to find your site based on what they are searching for.
How A Marketing Consultant Can Help Improve Website Traffic
Even if you are set up with Google Analytics, it can be overwhelming and confusing to know what you’re looking at, and drawing the correct conclusion, but a marketing analytics consultant knows exactly what they are doing, which will save you time and even money in the long run. Google Analytics by itself cannot solve your website conversion and experience challenges.
A marketing analytics consultant can take an in-depth look at how your site is currently performing. They can discover things beyond how many page views you’re getting a day and what pages are the most popular. Your consultant should help you focus on understanding the complete behavior of visitors on your website.
Once a marketing analytics consultant does a deep dive into your site’s analytics, they can provide reporting and analysis about what is working well on the site, and what can be improved. Many consultants will also create marketing dashboards that you can use to keep tabs on your website yourself. In 2021 websites need to be more user friendly and have more information than ever before because people are using their phones, tablets and even voice commands to search for immediate information. If your site is slow, outdated or isn’t responsive, people will find another business to patronize.
These are just a few of the many ways that marketing analytics consulting can benefit your website, and your business overall. More website traffic can lead directly to more sales and support from local and visiting patrons. Your website will often provide the first impression of your business to a potential customer or client, which means you should invest in making the user experience the best it can be.
Can I Help You Reach Your Marketing Goals?
If your website hasn’t been updated in a while or you need deeper understanding of what’s happening with your visitors, I can help by analyzing your analytics and making sure your site always stays optimized and up to date with what users want to see. Contact me to set up a free consultation.