Marketing for any company is a huge encompassing term and includes so many things that you might not even think of. It’s print pieces, social media accounts, press releases, ads, websites, emails, videos and even more. All of these elements can be a lot for an internal marketing team to handle, and furthermore, if you aren’t keeping track of analytics and performance, you don’t really know what’s working and what’s not. Even if you are keeping track of some of the results from your efforts, it’s absolutely imperative that you are paying extra attention to your website’s analytics. Keep reading to find out how a web analytics consultant can improve your marketing performance.
What Does a Web Analytics Consultant Do?
A web analytics consultant uses data to figure out what your website is doing well, and what areas where it could be better to attract and engage users. Whether your website is brand new or it has been around for a while, it’s important to analyze the activity using a Google Analytics consultant every month or at least every quarter.
When Should I Hire A Web Analytics Consultant?
If you want your website to get more page views, more on-site interaction or a higher Google ranking, you should hire a web analytics consultant. They can help to continuously optimize your site by adjusting elements of your site like keywords, making sure the design is SEO friendly and overall ensuring that your website is performing to the best of its ability. Another important reason a web analytics consultant can improve your marketing performance is the fact that Google is constantly updating its search algorithm. A web analytics specialist’s job is to stay on top of these changes so you don’t have to. They can provide continuous optimization and suggest new ideas and ways to improve your website and therefore grow your business.
How Often Do I Need To Update My Website Content?
If your website stays stagnant, your ranking on Google will keep getting pushed down. This doesn’t necessarily mean rewriting your content every month, but it does mean making frequent adjustments or adding content, like a new blog post. A web analytics consultant can make suggestions for what type of updating your site needs, and they can even create tests to see things like how different keywords rank with Google or if different headings improve page views.
Instead of constantly educating yourself on the latest algorithms and trends, you can save time by hiring a Google Analytics expert. A web analytics consultant is vital to tracking your website’s performance and making suggestions to improve it and ultimately increase traffic and interaction. If you need an analyst you can rely on, contact me to set up a free consultation.