Most companies have a marketing team, but what you might be missing is a marketing consultant. Marketing is very multifaceted, because there are so many elements to do it, especially in the present day. From print and digital to analytics and design, there are many moving parts to keep track of, but that’s where a marketing consultant can help! So you might be asking yourself, “What is a marketing consultant’s role on your team?”.
What does a marketing consultant do?
A marketing consultant is responsible for analyzing a team’s marketing efforts. They take a look at every single element of your marketing, including social media, Google Ads, print ads, websites, Google Analytics, email campaigns, branding and graphic design, and anything else you have created. Marketing consulting is all about analyzing how these pieces are working together, or in some cases, against each other. It’s important to know what is and isn’t working with your marketing and to make it all work together cohesively. Sometimes a team is so deep into campaigns and projects they might not be able to fully see the whole picture. A marketing consultant is able to put all the pieces together and give a full analysis that includes future action items.
What areas can a marketing consultant help with?
A marketing consultant has a wide array of knowledge and areas of expertise, including:
- Social media marketing
- Search engine marketing and search engine optimization
- Reputation management
- Image and brand management
- Consumer behavior and customer psychology
- Building brand awareness
- How to promote a single product or service
- An ability to work in different business environments on projects with a variety of goals and strategies
- Website visitor tracking
- Marketing trends
- Google Ads management
How can an outside consultant help your business?
Once a marketing consultant is done analyzing everything there is to analyze they will help make recommendations for next steps that your team can implement. They will make a comprehensive plan with suggestions for improvements, areas to expand, new content ideas, fresh opportunities, improved workflows, missed audiences to target and so much more. They will be able to lay out a plan that your team can run with to make an even bigger impact with your marketing. Even if you don’t use every single piece of this new marketing roadmap, it will at least open your eyes to a few more possibilities that would otherwise go unnoticed. An outside perspective can always be beneficial to the overall success of your business and its marketing efforts.
Marketing is a complex area of business. Sometimes it can feel like you are just throwing everything you have out there without really knowing what’s working and what’s not, which is precisely where marketing consulting comes in. If you’re ready to add a marketing consultant to your team, contact me to set up a free consultation.