Marketing Strategy Should Come From Outside the Department

In-House Marketing Teams Are Strained Marketing managers are under constant pressure to provide more and better results. With tough competition and the rise of data, execution of a cohesive marketing strategy is vital. But when there’s no time to plan, how do you know what to follow through on? No matter their level in the […]

Marketers, To Be Innovative, Know Yourself First

Mere competence is not enough. There are plenty of “average” marketers out there in the world. So what do you bring to work that makes you more effective than them? If you can’t answer this question, you’ve got a problem. And today, marketers, your clients need you to come up with innovative new approaches and […]

I Don’t Give a Fuck About Your Org Chart

And neither should you. Org charts create artificial barriers and silos between teams. And much of the time, they get in the way. It’s irrelevant if you’re a manager or employee, or what part of the department you’re in, or whether you “should be talking to” that person who could really use your insights and […]

Worst Boss, First Boss

The Quickest Way to Destroy Your Business Good bosses can lead your team to achieve so much. But bad bosses… wow. How bad? Here’s a cautionary tale from my own career. My first job out of college sixteen years ago (technically I started working in 1991, but still) was with a startup in Tucson, Arizona. This […]

Marketing Story Is Key To Reach Head and Heart

“To hell with facts! We need stories!” ― Ken Kesey Storytelling is vital to today’s marketing. Do you make a connection with your prospects and customers through storytelling, or are you still stuck in the world of “speeds and feeds” as we used to say in tech? Especially in B2B (business-to-business), there’s a gap between […]