Marketing Metrics That Are Critical in 2021

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Every company needs marketing, from the biggest brands to the small family owned business down the street. Without marketing companies might not be able to find a base of customers to make them successful, but it’s also important to not just throw advertising efforts at the wall and just hope something sticks. Instead you should…

How Government Agencies Can Use Enhanced Website Tracking

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Government Is Prioritizing Digital Service Improvements, And Better Website Tracking Can Help State and federal government agencies, departments, and teams want to provide better constituent service. And they’re trying. In fact, the recent Federal Cross-Agency Priority (CAP) Action Plan emphasizes the role of customer service in providing a better overall experience in government interactions: the…