Focus on Digital Marketing Goals, Not Software

I get it. I have a great job. It’s exciting to deliver content marketing and marketing automation platforms for our clients, delivering results for them and, yes, “playing” online all day. It can be tempting to dive right in, helping to choose the many products and services that I use to deliver digital marketing programs.…

HubSpot Inbound Marketing Agencies Should Be Platform Agnostic

Lessons Learned from 10 Years with the HubSpot Platform I've managed HubSpot instances for various clients and employers for 10 years now, and three things have stood out the whole time: HubSpot is (still!) really bad at reporting. As much as it's sold as a "DIY" platform, you still need either HubSpot or an an…

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