Focus on Your Digital Marketing Goals, Not Your Software Tools

We get it. We have a great job. It’s exciting to deliver content marketing and marketing automation platforms for our clients, delivering results for them and, yes, “playing” online all day. It can be tempting to dive right in with us, helping to choose the many products and services that we use to deliver our … Continue reading Focus on Your Digital Marketing Goals, Not Your Software Tools

HubSpot Inbound Marketing Agencies Should Be Platform Agnostic

Lessons Learned from 7 Years with the HubSpot Platform I've managed HubSpot instances for various clients and employers for 7 years now, and three things have stood out the whole time: HubSpot is (still!) really bad at reporting. As much as it's sold as a "DIY" platform, you still need either HubSpot or an an … Continue reading HubSpot Inbound Marketing Agencies Should Be Platform Agnostic