Caught in Endless Rounds of Editing? You Need a System

When Is Your Copy Editing “Done”? As a marketing copywriter, your skills are a double-edged sword. You have the power to help your clients clarify their message, tell a compelling story and connect with your audience. But you probably also notice a lot of things when you write that others may not. While your client may […]

Six Ways to Accelerate Your Content Marketing Approval Workflow

When you think about what makes up an effective content marketing program, a lot of moving pieces come to mind: Blog postsVideo and animationBranded graphicsSocial mediaeBooks, case studies, and other premium content …And so on. The workflow goes like this: get a great idea, create content around it, and publish. You get your content finished […]