How Government Agencies Can Use Enhanced Website Tracking

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Government Is Prioritizing Digital Service Improvements, And Better Website Tracking Can Help State and federal government agencies, departments, and teams want to provide better constituent service. And they’re trying. In fact, the recent Federal Cross-Agency Priority (CAP) Action Plan emphasizes the role of customer service in providing a better overall experience in government interactions: the…

HubSpot Inbound Marketing Agencies Should Be Platform Agnostic

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Lessons Learned from 10 Years with the HubSpot Platform I've managed HubSpot instances for various clients and employers for 10 years now, and three things have stood out the whole time: HubSpot is (still!) really bad at reporting. As much as it's sold as a "DIY" platform, you still need either HubSpot or an an…