Marketing Automation Works for You 24/7/365

Growing up in Oklahoma, we had a common saying: “I’m fixin’ to get ready.”In other words, I’ve got somewhere to go or something to do, but not quite yet – so in the meantime I’m doing something else, which may or may not have anything to do with what I’m doing later. The buying cycle for…

Does Your Marketing Follow The Three Rules of Buyer Education?

Today’s buyers don’t want to hear from you until they say so. That’s why I preach the gospel of permission-based marketing. The content marketing programs I run on behalf of my clients aim to ease buyers along the journey to purchase with the right materials at the right time. We’re successful when customers get what they need to…

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