The pandemic has altered most industries and how they operate. Even as the vaccine continues to roll out, businesses will have to continue to adapt how they interact with customers and clients. Many people won’t be comfortable with what was normal before 2020, which is why it’s important to appeal to the widest audience possible by making some adjustments. Let’s take a look specifically at how tourism marketing is changing post COVID-19.
Website Marketing in Tourism
One thing that is absolutely necessary is a website that is always up to date. It is no longer acceptable to publish a site and forget about it. Places of business, especially in the tourism industry, need to make sure they have all the information a potential guest could need. This includes things like accurate days and hours of business, any capacity restrictions, face covering requirements, social distancing information, clear reservation instructions and whether or not there is an outdoor space.
As city and state mandates change, it’s important to have current information to offer. People will be doing more research than ever before, so you will also want to make sure that your site’s SEO is the best it can be and that people can actually find your website. If you don’t already, make sure you have a Google My Business account and make sure those hours are always accurate as well.
Interactive Website Elements for User Engagement
Another huge benefit to tourism marketing would be to have interactive elements on your website. This could be as simple as current photos of your establishment. Make sure you show photos of people actually there so potential guests can get a feel for how crowded it is, whether they will feel comfortable visiting and it just shows a better atmosphere for what guests can expect. You can also go the extra mile and provide interactive tours. This will give an even better experience for what people can expect.
If you are a museum, a historical building or other establishment that offers walking tours, consider creating a virtual tour that people can enjoy from the comfort of their own home. This will give even more people the opportunity to visit just in a different way. This is not only a benefit during the pandemic, but it also helps people who are unable to travel to you for any variety of reasons. It will really open up your customer base, and just because they do the virtual tour, doesn’t mean they will never visit you in person!
Interactive Tourism Activities
If you are a tourist agency, you should without a doubt, be compiling all the interactive and virtual activities you can. Website marketing in tourism will be critical for your business going forward. This will help vacation planners to really visualize what their experience is going to be like. Travelers are excited to get out and explore, but they might also be a little anxious and nervous. Interactive tools will help put their worries at ease and make them look forward to their adventure.
If you need help making sure that your tourism marketing has every resource you need for a post-pandemic world, I can help! I offer search engine optimization, marketing consulting and more to help businesses use digital marketing to its fullest potential. Contact me today to set up a free consultation.