Every year, search engines like Google update their algorithm, which keeps website and content creators guessing as to what they can do to improve their searchability. The good news is, there are resources available to make your guesses educated ones! If you want to keep your website at the top of the search results, here are some tips that every web designer needs to know about SEO in 2021.
What Google’s 2021 SEO Page Experience Update Means For Web Design
Google recently announced an update to its algorithm to take page experience into consideration. This means that Google will be using new metrics like site speed, responsiveness and visual stability in its algorithm. Web designers will have to be more mindful of these elements when they are designing web pages.
Speed: The speed of a website is how fast pages load. It is recommended that sites aim for a load time of less than 2.5 seconds, which can be checked using the Google PageSpeed Insights tool.
Responsiveness: A site’s responsiveness means that it can adapt easily to various window, screen and device sizes like desktops, tablets and phones. In other words, a website should look good and have a good user experience no matter where the site is being viewed. This can be tested using the Google Mobile-Friendly Test.
Visual Stability: Visual stability on a website is determined by Cumulative Layout Shift (CLS), which measures the sum total of all individual layout shift scores for every unexpected layout shift that occurs during the entire lifespan of the page. A layout shift occurs any time a visible element changes its position from one rendered frame to the next. A website’s CLS is a bit more manual to calculate.
How To Design A Website For AI
The rise of Artificial Intelligence programs are also setting new web design standards, because they use SEO to come up with answers. This means that you should have elements of your design that help keywords and phrases stand out to AI. Use questions or statements in headings that people would actually use when speaking to Alexa, Google or Siri. It’s also a good idea to stay on top of new and upcoming Google AI Projects. Being up to date on what Google is doing in this area will help you grow and stay relevant as web designer.
Quick Tips For Web Design & SEO
If you are completely new to designing for SEO, here a few rapid-fire rules to keep in mind.
- Optimize images
- Make sure all images have useful alt text
- Keep responsive in mind
- Give your site has a sitemap
- Create user-friendly URLs
- Use heading tags appropriately
- Have unique meta data for every page
- Keep in mind that template improvements are the most likely to help with large scale seo projects
Improving your SEO is worth the time and investment, because it helps improve your website traffic and could even lead to more engagement, reach and profit. If you need help improving your website’s SEO, contact me to set up a free consultation.