I deliver high-performance technical marketing solutions for government, higher education, and B2B businesses.
I will increase your visibility with organic search (SEO) and digital advertising. Grow engagement with conversion rate optimization (CRO).
Increase your visibility through deeply researched content campaigns and technical optimizations.
Put the right ad in front of the right prospects at the right time, every time – across all of the current digital advertising platforms.
When visitors arrive, deliver the information and experience they need to form positive brand impressions and convert.
Amy Parham
Executive Director, Habitat for Humanity of Texas
I recently wrote about the impending deadline to upgrade to Google Analytics 4 and stop using Universal Analytics. This will be a huge issue for colleges and universities in particular, because their primary site analytics are often a mess. Google recently gave a reprieve to some Google Analytics customers, but it’s only a very small…
Keep readingIn a previous article I covered landing page improvements that all higher education institutions can make today to get better results. In this article, I’m covering the next piece of the puzzle: retargeting stages and audiences. A major idea behind these recommendations is to “meet visitors where they are” in their decision-making process based on…
Keep readingThe most astute colleges and universities have known for a long time that one of the best sources of actionable data comes from their website visitors. From what I’ve seen working on analytics projects for higher education institutions across the country is that only a small percentage fall into this category. Most lay in a…
Keep readingAnd Convert Leads Better in the Process Today’s typical college marketing landing page is… lacking. While users have gotten far more sophisticated than they were back in 2010, landing page layouts have stayed mostly static during that time. To modernize, higher education landing pages need to adapt and update their approach for the current and…
Keep readingData Analytics Have Become Vital for State Tourism Countries and states have embraced data analytics for their tourism industries because the industry is so vital to economic development. While “big data” is a hot topic for tourism and hospitality across the United States, it’s important that state travel agencies keep sight of an important source…
Keep readingGovernment Is Prioritizing Digital Service Improvements State and federal government agencies, departments, and teams want to provide better constituent service. And they’re trying. In fact, the recent Federal Cross-Agency Priority (CAP) Action Plan emphasizes the role of customer service in providing a better overall experience in government interactions: the plan aims to provide “government services…
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Sanford Consulting 