Originally posted on PandoDaily:
After what can only be described as “forever” in tech years, not to mention raising half a billion in venture capital, Pinterest is finally looking to to monetize. In case you were hiding under some sort of rock and missed the big news, the company has rolled out paid advertising pins.
In a classic effort to downplay the importance of this new revenue generator to the future of its business, Pinterest chose to roll out the news via a blog post and a few last minute emails to reporters. This is a stark contrast to the h’ordeuvres filled whoop-de-doo that the company normally hosts at its Carnival-themed headquarters when announce important news.
Entertainment aside, these past soirees have grown increasingly frustrating for this reporter specifically, as each subsequent evenings at Pinterest HQ failed to deliver a promoted pins announcement, but rather amounted to big PR pushes for Place Pins and then Guided Search. But now, when Pinterest finally has significant news for its business to…
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