Stop listening to the vendor pitch for a second.
If you’ve spent any time in the digital marketing echo chamber lately, you’ve heard the…
Marcus Sanford
I recently audited a high-stakes enterprise site that had $200k worth of measurement software humming in the background. They had the premium licenses, the fancy…
I remember the "Golden Age" of Google Ads. It was 2012, and I could spend six hours meticulously crafting Single Keyword Ad Groups (SKAGs). I’d…
I’m going to start today with a hard truth that most agencies don't want you to hear: The traditional agency model is designed to keep…
