If you’re reading this, you’re likely staring down the barrel of a massive website merger. Maybe your University just acquired a specialized college, or your…
Marcus Sanford
The screen is flickering. If you look closely at your search traffic logs, you’ll see the artifacts of a system in mid-collapse. The "Blue Link":…
If you’ve logged into GA4 recently and felt a pit in your stomach looking at your organic search trends, you aren’t alone.
Across higher…
Let’s start with an uncomfortable truth: Your marketing attribution model is a lie.
It’s not a malicious lie, but it’s a lie nonetheless. Whether…
