From the Blog
Google’s Site Reputation Abuse Update: A Double-Edged Sword for Marketers
Publishers have relied on poor-quality content to increase profits, but Google’s new algorithm aims to combat this. The update penalizes low-quality third-party content, affecting education institutions and government websites. While users benefit from improved search results, publishers must focus on high-quality original content and diversifying revenue streams to adapt and thrive amidst the changes.
Google Analytics 4 Deadline Pushed to July 2024 (But Only For Some)
I recently wrote about the impending deadline to upgrade to Google Analytics 4 and stop using Universal Analytics. This will be a huge issue for colleges and universities in particular, because their primary site analytics are often a mess. Google recently gave a reprieve to some Google Analytics customers, but it’s only a very small…
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