I see it every week. A B2B marketing director calls me, frustrated that their lead attribution looks like a crime scene. They’ve spent six figures…
If you’re a marketing leader in Higher Ed, you’ve likely seen the headlines. The Department of Justice (DOJ) recently updated its Title II regulations, setting…
Are You Still Using Analytics Like It's 2019?
If your government agency or university is still relying on traditional analytics platforms without considering the privacy…
