Effective Date: April 18, 2026
At MM Sanford, LLC, we are committed to the principles of Permission Marketing—earning the trust of our audience to deliver personal, anticipated, and relevant content. This policy explains how we collect, use, and protect your data when you interact with our website.
1. Information We Collect
We collect information to understand visitor behavior and provide high-performance technical marketing solutions for our government, higher education, and B2B clients.
Personal Information: We collect information you voluntarily provide through our “Book A Free Consultation” or contact forms, which may include your name, email address, phone number, and company name.
Engagement & Technical Data: We use advanced tracking to collect granular data points beyond basic traffic metrics. This includes:
Behavioral Data: Interactions with page elements such as accordions, headers, calculators, and specific button clicks.
Visibility Metrics: Vertical scroll depth and custom page timers to determine what content was actually seen and read.
Visitor ID: We identify website visits from prospect companies to determine which organizations are researching our services. This may include company-level details such as estimated annual revenue and employee counts.
2. Tracking Technologies
Underpinning our site is a robust technical infrastructure designed for data accuracy:
Cookies: We implement first-party cookies to collect user interest data over time for granular retargeting.
Google Stack: We utilize Google Analytics 4, Google Tag Manager, and Looker Studio for measurement and reporting.
Server-Side Tracking (SST): We may deploy Server-Side GTM to mitigate signal loss from ad blockers and privacy updates.
3. How We Use Your Information
We utilize collected data to foster relationships and improve business outcomes:
Service Delivery: To respond to inquiries and provide consulting on SEO, analytics, and digital advertising.
Conversion Rate Optimization (CRO): To ensure visitors have a positive experience and find the information they need to convert.
Retargeting: To “meet visitors where they are” by delivering relevant digital advertising on platforms like Google, Meta, and LinkedIn based on depth of on-page interactions.
4. Data Sharing & Third Parties
We do not sell your personal data. We share information only with trusted service providers to facilitate our marketing operations:
Google Workspace: For internal communication and email management via Gmail.
Advertising & Analytics: Data is processed through the Google ecosystem and social media advertising platforms.
Jurisdiction: We operate exclusively within the United States.
5. Data Retention & Your Rights
We believe that quality wins over quantity every time.
Retention: We do not store personal data indefinitely. If contacts do not interact with our brand over a reasonable period, they are purged from our records.
Control: Users have the right to know what data has been collected and to request its removal. You may opt-out of tracking via your browser settings or provided cookie management tools.
6. Contact Information
For questions regarding this policy or your personal data, please contact:
Marcus Sanford
MM Sanford, LLC
1107 Scotney Castle Court
Green Bay, Wisconsin 54313
(920) 530-8196
MARCUS@MSANFORD.COM