Most marketing budgets are built on a lie. We look at what we spent last year, look at the results we think we got, and…
Let’s be real for a second: If your Google Analytics 4 (GA4) dashboard shows that "Direct" traffic is your top-performing channel, you don’t have a…
The digital forest is overgrown. If you are still relying on a "Last Click" attribution model to justify your multi-million dollar enterprise budget, you aren't…
Let’s start with an uncomfortable truth: Your marketing attribution model is a lie.
It’s not a malicious lie, but it’s a lie nonetheless. Whether…
