For two decades, we’ve been obsessed with "strings." We spent years chasing keyword volumes, stuffing meta tags with specific phrases, and hoping that if we…
I’ve spent over two decades in the trenches of technical marketing, and if there is one thing that still makes me lose sleep, it’s the…
Let’s be honest: most university program pages are where good marketing goes to die.
They are often a cluttered mess of PDF links, 2,000-word…
Most technical SEO audits I see these days are frankly a bit "thin."
They check the boxes for sitemaps, robots.txt, and maybe a few…
