Setting up the GA4-to-BigQuery export is a five-minute technical task, even though the strategic reasons for doing it deserve a fuller explanation — see our…
If you’re running marketing or communications for a state agency or a major university, you’ve likely realized that the "out-of-the-box" version of Google Analytics 4…
Government agencies have a specific data problem that generic GA4 advice doesn't address: sampling.
For large agency sites with hundreds of thousands of sessions, GA4…
If you're already deep into a GA4-to-BigQuery migration and past the basics, this is for you.
Once your data is flowing into BigQuery, the next…
