Over the last four articles, we’ve deep-dived into the technical plumbing of the Google Universal Commerce Protocol (UCP). We’ve looked at how it turns AI…
I’ve spent over two decades in the trenches of technical marketing, and if there is one thing that still makes me lose sleep, it’s the…
In Part 1 of this series, we looked at the high-level shift toward agentic commerce: a world where AI agents aren't just searching for products,…
I recently sat in a boardroom with the executive team of a major institution that was, quite frankly, very proud of themselves. They had spent…
