About MM Sanford
Complex data, turned into a strategy people can read.
MM Sanford, LLC is a technical marketing firm in Green Bay, Wisconsin. We do search engine optimization, web analytics and digital advertising for organizations where the numbers have to hold up.
MM Sanford is led by Marcus Sanford, a 24-year industry veteran whose background spans government, higher education and enterprise software. Clients come to us when their digital work has become hard to measure and harder to defend.
We think data is only as useful as the story it tells. Our job is to make reporting a strategic asset instead of a static deliverable. That means going past stock analytics into careful, deliberate data collection, using BigQuery, Python automation and server-side tracking, and then writing it up in plain language that the people making decisions can use.
Found by people. Cited by AI.
Search no longer ends at a blue link. Buyers and constituents increasingly get their answers from large language models and AI agents. We build machine-readable authority, so our clients are found by people and cited as the primary source by the systems that answer for them.
Whether we are auditing an old setup or planning the next digital roadmap, the priorities are the same: technical precision, transparency, and getting rid of technical debt.
Why we start with an audit
In government, higher education and B2B, the gap between the marketing plan and the technical reality is usually where growth is being lost. So we look at what is actually running on your site and in your stack before we recommend anything.
Where we can help
Four areas, often in the same engagement.
Advanced analytics
GA4, BigQuery and server-side tracking, set up so the organization has one set of numbers everyone trusts.
Technical SEO
Deep audits, schema implementation and safe site migrations, so search engines understand what you actually offer.
Paid media
Google Ads and paid social campaigns run for profit, not for clicks.
Executive strategy
A bridge between what leadership wants from the business and what the developers need to build.
How we work
- Starts with an audit of your actual technical footprint, not just the marketing plan
- Turns reporting into something leadership uses to make decisions
- Builds the tracking and reporting systems teams need to defend a budget
- Makes your content readable to people, search engines and AI systems alike
- Pays down technical debt instead of adding to it
What we won’t do
- Hand you a stock dashboard and call it analysis
- Optimize for a blue link alone while AI answers take the question
- Chase clicks that never turn into qualified leads
- Hide the method. We work transparently
We also build software
Two products, built from the same work.
MM Sanford makes Tag Docket and RFP Docket. Both came out of problems we kept running into on client engagements and in our own business.
Tag Docket
Campaign links your whole agency agrees on.
The campaign-link registry for agency paid-media teams: every UTM built from approved values, recorded with who made it, and never changed after it ships.
More about Tag DocketRFP Docket
Find public RFPs, keep the paperwork straight, hit every deadline.
RFP Docket finds public RFPs across federal, state, county, city and university portals, keeps them in one shared list, and turns each pursuit into a checklist your whole team can see.
More about RFP DocketStop guessing. Start optimizing.
Tell us what you are trying to measure, fix or get found for. The first conversation is a free consultation.