Writing
Field notes on analytics, technical SEO and AI discovery for government agencies, universities and B2B teams. What breaks on large, complicated sites, why it breaks, and what we do about it.
Dear Marketing Director, I’m writing this after another long stretch of audits, and I’ll be blunt with you the way I’ve been blunt with clients lately: the…
In 2026, trust is the only currency that AI cannot easily mint. That sounds abstract until you watch a real organization lose it in small, stupid, preventab…
Let’s be honest: most organizations are still chasing blue links while the world has moved on to citations. I keep seeing teams treat AI discovery as if it…
We are four days away from June 15, 2026. If you’re a marketing director at a state agency, a university, or a large B2B firm, this is not the week to assum…
Let’s be honest: Higher education runs on PDFs. From 200-page course catalogs to financial aid handbooks and research papers, the PDF has been the "saf…
If you are a Director of Admissions or a VP of Marketing at a large university, you probably get a monthly report from your digital advertising agency. It u…
Let’s be honest: most of you are still chasing blue links while the world has moved on to citations. If your marketing meeting still starts and ends with &q…
For two decades, we've been obsessed with "strings." We spent years chasing keyword volumes, stuffing meta tags with specific phrases, and ho…
If you are running a high-traffic website for a government agency or a large university, you are likely sitting on a ticking time bomb of data non-complianc…
For twenty years, I've told clients the same thing: Rankings are a vanity metric if they don't lead to revenue. In 2026, I'm taking that a st…
Setting up the GA4-to-BigQuery export is a five-minute technical task, even though the strategic reasons for doing it deserve a fuller explanation — see our…
Let's be honest: If you're an Executive Director or a Marketing Manager at a college or university, your inbox is a graveyard of "revolutiona…
Tell us what you’re seeing. We’ll tell you plainly whether it’s something we can fix.
