Privacy Policy

Effective date: October 1, 2026

At MM Sanford, LLC, we are committed to the principles of Permission Marketing—earning the trust of our audience to deliver personal, anticipated, and relevant content. This policy explains what we collect, how we use and protect it, and the choices you have when you interact with msanford.com.

1. Information We Collect

• Information you give us: When you use our contact form, we collect your name, email address, organization (optional), the topic you select, and your message. If you email or call us directly, we receive whatever you choose to include.
• Form security data: To prevent spam and abuse, each form submission also records your browser’s user-agent string and a one-way, salted hash of your IP address. We do not store your IP address itself, and the hash cannot be reversed to recover it.
• Usage data: Google Analytics 4 tells us how the site is used: pages viewed, how you arrived (for example a search, a link, or a campaign), your approximate location (city or region), device and browser type, and engagement such as scrolling, outbound clicks and file downloads.
• Server logs: Our hosting provider records standard request information, including IP address, browser, the page requested and the time, to operate and secure the site.

2. Cookies & Tracking Technologies

• Cookies: Google Analytics sets first-party cookies (such as _ga) to distinguish visitors and sessions. Because our Analytics account is linked to Google Ads and uses Google Signals, Google may also set or read its own advertising cookies. The site sets no other cookies, and the contact form works without them.
• Google stack: We use the Google tag and Google Analytics 4 for measurement, and Looker Studio for reporting on that data.
• Fonts: The site’s typefaces are loaded from Google Fonts, so your browser requests them from Google’s servers, which receive your IP address in the process.

3. How We Use Your Information

• Responding to you: To answer inquiries and provide consulting on analytics, SEO, AI readiness and our software products.
• Improving the site: To understand which content is useful and make sure visitors find the information they need.
• Security: To detect and block spam and abusive form submissions.
• Advertising: Our Google Analytics account is linked to Google Ads and uses Google Signals. This gives us aggregated reports on our audience’s demographics and interests, and lets us show relevant advertising on Google’s platforms to people who have visited this site.

4. Data Sharing & Service Providers

We do not sell your personal data. We share it only with service providers that run parts of this website or our business on our behalf:

• Google Cloud / Firebase: Hosts this website and stores contact form submissions in a database located in the United States.
• Google Analytics & Google Ads: Process the usage data described above, including for the advertising uses in section 3.
• Resend: Delivers an email notification of each form submission to us, containing the details you submitted.
• Google Workspace: For internal communication and email management via Gmail, including our replies to you.
• Jurisdiction: We operate exclusively within the United States.

We may also disclose information when required by law or to protect our rights and the security of the site.

5. Data Retention & Your Rights

We believe that quality wins over quantity every time.

• Contact submissions: Kept only as long as needed to respond and to maintain our relationship with you. If contacts do not interact with our brand over a reasonable period, they are purged from our records.
• Abuse-prevention records: The hashed-IP counters used to rate-limit the contact form are deleted automatically after they expire, about an hour after the last submission.
• Analytics data: Retained according to the data-retention period set in our Google Analytics account, then deleted by Google.
• Your rights: You can ask what personal data we hold about you and request that we correct or delete it, using the contact details below.
• Opting out: You can block or delete cookies in your browser settings, or install Google’s Analytics opt-out browser add-on. To control how Google personalizes the ads you see, visit Google’s My Ad Center.

6. Changes to This Policy

If we change how we collect or use information, we will update this page and its effective date.

7. Contact Information

For questions regarding this policy or your personal data, please contact:

Marcus Sanford
MM Sanford, LLC
1107 Scotney Castle Court
Green Bay, Wisconsin 54313
(920) 530-8196
marcus@msanford.com