Most agencies want to be a "black box."
You know the model: you send them a monthly retainer check, they send you a PDF…
Let’s be honest: most marketing reports are just expensive wallpaper.
I’ve spent over two decades in the trenches of technical SEO and analytics, and if…
Let’s start at the 10,000-foot level.
If you are an executive director at a state agency or a marketing VP at a large university,…
I’ve spent 24 years crawling through the crawl spaces of the internet.
When I started in 2002, SEO was a different beast. We were…
