Three Web Analytics in Higher Education You Can’t Ignore in 2021

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Track These Outcomes in Google Analytics to Understand Your Prospective Students Better Making landing page and user experience decisions based on Web Analytics for higher education is absolutely critical going forward. Competition for new students is fierce in 2021, with many colleges and universities experiencing declines in enrollment for both undergraduate and graduate programs. Reductions…

What Marketing Dashboards Should Include (So They Aren’t Worthless)

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Marketing Dashboards Are Massively Popular – But Should They Be? Almost every project I have worked on in the past few years has had either started with or added on a data visualization component. Even those that did not start with one eventually added marketing dashboards to the project at some point. In short, dashboards…

Three Critical Web Analytics Metrics for Higher Education Landing Pages

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I’ve been amazed and humbled by the positive response to my first article on the importance of Google Analytics for higher education institutions. Many of my contacts at colleges and universities have been asking for a web analytics follow-up specific to landing pages for new student recruitment efforts. Marketing Landing Pages Are Vital for Student…

Is Too Much Website Visitor Tracking Bad?

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The amount of data collected from website users has become a divisive topic lately. So much so that mentioning website visitor tracking in public is sure to bring a few angry stares. But does that mean tools like Google Analytics are “bad” for your business? Hardly. Done with the right intentions, user tracking and data…

How A Web Analytics Consultant Can Improve Your Marketing Performance

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Marketing for any company is a huge encompassing term and includes so many things that you might not even think of. It’s print pieces, social media accounts, press releases, ads, websites, emails, videos and even more. All of these elements can be a lot for an internal marketing team to handle, and furthermore, if you…

The Top Four Website Analytics KPIs for Higher Education

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Colleges and Universities Are Spending Millions Each Year on Student Acquisition Higher education institutions’ investment in marketing is significant, with for-profit colleges spending tens of millions per year. Some schools have amped up their digital spend considerably since the COVID-19 pandemic took hold, especially on social channels such as Facebook. Prior to the pandemic, colleges…

Why State Tourism Agencies Need Great Web Analytics

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Data Analytics Have Become Vital for State Tourism Countries and states have embraced data analytics for their tourism industries because the industry is so vital to economic development. While “big data” is a hot topic for tourism and hospitality across the United States, it’s important that state travel agencies keep sight of an important source…

How Government Agencies Can Use Enhanced Website Tracking

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Government Is Prioritizing Digital Service Improvements, And Better Website Tracking Can Help State and federal government agencies, departments, and teams want to provide better constituent service. And they’re trying. In fact, the recent Federal Cross-Agency Priority (CAP) Action Plan emphasizes the role of customer service in providing a better overall experience in government interactions: the…