I remember the "Golden Age" of Google Ads. It was 2012, and I could spend six hours meticulously crafting Single Keyword Ad Groups (SKAGs). I’d…
Marcus Sanford
I’m going to start today with a hard truth that most agencies don't want you to hear: The traditional agency model is designed to keep…
The traditional search engine is dying. It’s being replaced by an answer engine.
If you are running a large-scale enterprise or a government portal,…
You have a dashboard. In fact, you probably have five. You’ve got the GA4 property your agency set up, a CRM dashboard that some analyst…
