The $100k Enrollment Leak: Why Higher Ed Needs an Audit
Why agencies reporting on their own ad spend hide waste, and how an independent forensic audit finds ghost scripts and self-referral traffic.
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Agency Transparency
9 posts on Agency Transparency.
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The Conflict of Interest in Enrollment Marketing Agencies
Why enrollment marketing agencies that report on their own spend create a conflict of interest, and what higher ed leaders should ask for instead.
Beyond the Blue Link: Fire an Agency That Won’t Teach You
How to spot an agency that keeps you dependent, four questions to ask it, and a case study of a state agency taking ownership of its data.
From Dependency to Sovereignty: Training a Team on Data
How a state agency moved from vendor dependence to owning its analytics, using a collaborative audit, ghost script cleanup and GTM governance training.
Do You Really Need Independent GA4 Oversight?
Why agencies that buy your media should not also grade it, and how independent GA4 oversight catches attribution conflicts, cross-domain errors and PII.
The Power of No: Talking a Client Out of a $50k Dashboard
Why a $50k executive dashboard was the wrong purchase, and how broken tracking, bad UTMs and privacy leaks must be fixed before reporting.
Your “factory” agency is lying to you.
How to tell a factory agency from a real consultant: generic templates, junior handoffs, and tracking everything without using the data.
The Forensic Digital Audit: Finding the $100k Ghost
How a forensic audit of raw server logs finds legacy tracking scripts that fragment data and slow your site, and how to vet your marketing partner.
Stop Hiring Vendors. Start Building Architects.
Why the agency factory model keeps you dependent, and how surgical consulting and a sound technical backbone move a team from reactive to predictive.
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