The $100k Enrollment Leak: Why Higher Ed Needs an Audit
If you are a Director of Admissions or a VP of Marketing at a large university, you probably get a monthly report from your digital advertising agency. It u…
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Agency Transparency
9 posts on Agency Transparency.
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The Conflict of Interest in Enrollment Marketing Agencies
Let's be honest: If you're an Executive Director or a Marketing Manager at a college or university, your inbox is a graveyard of "revolutiona…
Beyond the Blue Link: Fire an Agency That Won’t Teach You
If your agency's monthly report looks like a collection of random charts that require a 45-minute decryption session just to find the "bottom line…
From Dependency to Sovereignty: Training a Team on Data
Most agencies want to be a "black box." You know the model: you send them a monthly retainer check, they send you a PDF report filled with vanity…
Do You Really Need Independent GA4 Oversight?
Let's start at the 10,000-foot level. If you are an executive director at a state agency or a marketing VP at a large university, you are likely writin…
The Power of No: Talking a Client Out of a $50k Dashboard
Last month, I sat in a sleek, glass-walled conference room with a C-suite team from a major B2B enterprise. They were ready to write a check. The project? A…
Your “factory” agency is lying to you.
Let's be real for a minute: Most of the digital agencies you're talking to aren't actually "consultants." They are factories. They…
The Forensic Digital Audit: Finding the $100k Ghost
Most site audits are a lie. There, I said it. If you've ever hired a "factory" agency to look at your Enterprise SEO or analytics, you probab…
Stop Hiring Vendors. Start Building Architects.
I'm going to start today with a hard truth that most agencies don't want you to hear: The traditional agency model is designed to keep you depende…
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