Beyond the Cart: How Agentic Workflows Redefine Conversion
How agentic workflows could automate micro-conversions in higher ed applications and B2B lead qualification, and what to prepare on your site.
Insights
Agentic Commerce
6 posts on Agentic Commerce.
← All insights 
The Interoperability War: Google UCP, AP2, and MCP
How MCP, UCP and AP2 fit together as the context, checkout and payment layers of agentic commerce, and what technical leads should plan for.
From Blue Link to Buy Button: A Guide to Google UCP
A technical roadmap for Google UCP: prepare your Merchant Center feed, set the native_commerce attribute and use embedded checkout so AI agents can sell.
Merchant of Record vs. AI Proxy: Google UCP’s Safe Play
Why AI buying proxies threaten your customer data, and how Google UCP lets your brand stay the Merchant of Record and keep the customer relationship.
The Rise of Agentic Commerce: Google UCP and Instant Sales
What agentic commerce is, how Google's Universal Commerce Protocol lets AI agents check out, and what it means for higher ed, government and B2B.
The Death of Autocomplete: Google’s New Agentic Search Box
How Google's agentic search box changes keyword strategy: four keyword types for decisions, workflows, monitoring and files, for higher ed and government.
Have a measurement or search problem you can’t pin down?
Tell us what you’re seeing. We’ll tell you plainly whether it’s something we can fix.