10 Technical SEO Audit Things Large Orgs Can’t Ignore
A ten-point technical SEO audit for large sites: crawlability, HTTPS, Core Web Vitals, canonicals, redirects, schema, sitemaps and internal links.
Writing
Insights
Field notes on analytics, technical SEO and AI discovery for government agencies, universities and B2B teams. What breaks on large, complicated sites, why it breaks, and what we do about it.
Privacy-First Analytics for Government and Higher Ed
What privacy-first analytics means for government and higher ed: compliance risks, cookieless measurement and keeping data accurate with less exposure.
GTM Governance for Large Teams: The Proven Framework
A four-pillar GTM governance framework for large teams: documentation, ownership and permissions that curb tag chaos without slowing marketing down.
7 Signs Your GA4 Data Is Broken
Seven warning signs that GA4 data is unreliable, from inconsistent event accuracy to bot traffic and PII, and why an audit protects budget decisions.
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