Newsletter: Your AI is only as honest as your data.
Let’s be pleasantly blunt for a second: we’ve officially entered the era where brands say "personalization" when they really mean "we tracked…
Writing
Insights
Field notes on analytics, technical SEO and AI discovery for government agencies, universities and B2B teams. What breaks on large, complicated sites, why it breaks, and what we do about it.
The BigQuery Bridge: Solving the GA4 Token Crisis
If you're already deep into a GA4-to-BigQuery migration and past the basics, this is for you. Once your data is flowing into BigQuery, the next real de…
7 Technical SEO Mistakes Stopping AI From Reading Your Site
Back in the day, and by that, I mean about three years ago, SEO was mostly about convincing a Google bot that your page was the most relevant result for a s…
The Starbucks ChatGPT Pivot: AI Discovery as the Only KPI
Starbucks Just Killed the Search Bar: Are You Ready for Agentic Commerce? Two days ago, on April 15th, 2026, the marketing world shifted again. Starbucks of…
Does Ranking #1 Still Matter? Getting Cited in AI Overviews
Remember the "Golden Age" of SEO? You know, back in 2012 when you’d stuff a page with "Best MBA Programs" twenty times, buy a few sketch…
Beyond the Blue Link: Agentic Optimization Is the New SEO
What if ranking #1 doesn’t matter anymore? Here’s the uncomfortable truth your SEO team probably hasn’t told you yet: Your organization might be invisible t…
The New ROI: Why Data Stewardship Is Your Best Defense
For nearly two decades, the marketing world has operated under a single, gluttonous mantra: More data is always better. CMOs and Directors of Marketing have…
Do You Really Need Server-Side Tagging for GA4 Privacy?
Stop listening to the vendor pitch for a second. If you’ve spent any time in the digital marketing echo chamber lately, you’ve heard the roar about Server-S…
The Tech Talent Gap in Marketing Teams
I recently audited a high-stakes enterprise site that had $200k worth of measurement software humming in the background. They had the premium licenses, the…
The Control Freak’s Guide to Google Ads in 2026
I remember the "Golden Age" of Google Ads. It was 2012, and I could spend six hours meticulously crafting Single Keyword Ad Groups (SKAGs). I’d ob…
Stop Hiring Vendors. Start Building Architects.
I'm going to start today with a hard truth that most agencies don't want you to hear: The traditional agency model is designed to keep you depende…
The Ultimate Guide to AI-Ready Technical SEO
The traditional search engine is dying. It’s being replaced by an answer engine. If you are running a large-scale enterprise or a government portal, your bi…
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