Newsletter: Your AI is only as honest as your data.
AI personalization is only as trustworthy as the data behind it. A three-step privacy audit: server-side tagging, stale user IDs and first-party data.
Writing
Insights
Field notes on analytics, technical SEO and AI discovery for government agencies, universities and B2B teams. What breaks on large, complicated sites, why it breaks, and what we do about it.
The BigQuery Bridge: Solving the GA4 Token Crisis
After moving GA4 data into BigQuery: choosing Looker Studio, Power BI or Looker, plus PII audits, retention policies and access roles for raw data.
7 Technical SEO Mistakes Stopping AI From Reading Your Site
Seven technical SEO issues that keep AI crawlers from reading enterprise sites, including robots.txt blocks, JavaScript rendering and weak schema.
The Starbucks ChatGPT Pivot: AI Discovery as the Only KPI
What the Starbucks ordering integration in ChatGPT signals for SEO, and how to make your data readable and actionable for AI agents.
Does Ranking #1 Still Matter? Getting Cited in AI Overviews
Why zero-click AI Overviews make rank position less important, and how E-E-A-T, entity schema and complete, structured answers earn citations as a source.
Beyond the Blue Link: Agentic Optimization Is the New SEO
How to get cited by AI answer engines: structured data, authority signals, citable content and crawlable pages, with a 10-point readiness checklist.
The New ROI: Why Data Stewardship Is Your Best Defense
Why collecting less data protects your brand and improves AI results, and how to prune tracking to the signals that change decisions.
Do You Really Need Server-Side Tagging for GA4 Privacy?
What server-side tagging does for GA4 privacy, how it scrubs data before it leaves your control, and the cost and skill trade-offs for B2B and gov sites.
The Tech Talent Gap in Marketing Teams
Why expensive analytics tools sit unused, how agency dependency adds risk, and how to build data literacy inside your own team.
The Control Freak’s Guide to Google Ads in 2026
How to manage Google Ads with PMax and AI Max: feed the system strong assets, set guardrails, tie it to GA4 and stop micromanaging keywords.
Stop Hiring Vendors. Start Building Architects.
Why the agency factory model keeps you dependent, and how surgical consulting and a sound technical backbone move a team from reactive to predictive.
The Ultimate Guide to AI-Ready Technical SEO
A technical checklist for getting cited by LLMs: allow AI crawlers, keep pages fast, use JSON-LD schema, and structure headings as logic.
Have a measurement or search problem you can’t pin down?
Tell us what you’re seeing. We’ll tell you plainly whether it’s something we can fix.